Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion


increase in app store views


increase in app downloads


increase in app sessions


increase in app store views


increase in app downloads


increase in app sessions

Ever wonder how small businesses are able to expand so quickly these days? For Ambee Coffee, a boutique coffee shop in New Jersey, the secret ingredient was harnessing technology to build customer loyalty. You’ve probably seen their stylish shops popping up all over Jersey recently and wondered how they grew from a single location to three in under two years.

Turns out, Ambee had a plan to expand from the beginning. They knew that great coffee and a hip space weren’t enough. To spread their wings, they needed to give customers a reason to come back again and again. So they built their own app, Per Diem, to reward regulars with points for each purchase that could be redeemed for free coffee and treats. The app created buzz, drew in new customers, and gave Ambee invaluable data about their clients’ preferences and shopping habits.

Armed with this digital connection to their devoted customers, Ambee’s owners had the confidence to sign leases all over New Jersey. Per Diem made it easy for their fans to follow them to new locations. Now with each new Ambee Coffee opening, lines stretch out the door as Per Diem users flock to earn more points and enjoy their favorite brew.

Ambee Coffee's Humble Beginnings and Rapid Rise

Ambee Coffee’s secret weapon was their easy-to-use mobile app. Customers could order their usual favorites with one tap, pay ahead, and breeze in and out. The app’s popularity showed Ambee Coffee that customers wanted convenience and speed.

Ambee Coffee’s blend of quality, community, and technology has been the recipe for their success. Through strategic partnerships, ecommerce, and an easy mobile app, Ambee Coffee has brought their dedication to the craft of coffee to communities across New Jersey. From a tiny shop to a growing local institution, Ambee Coffee proves that a humble beginning and sustainable values can fuel growth in creative ways.

Why Ambee Coffee Chose Per Diem to Power Their Growth

When Ambee Coffee wanted to expand into new towns across New Jersey, they knew they needed a simple way for customers to order and pay at each new location. That’s where Per Diem and their Ambee Coffee Co. app came in.

Through the Ambee Coffee Co. app, you can now order your favorite sustainably-sourced coffee and pastries ahead of time and skip the line when you arrive. The app allows you to pay in advance or at the counter and earn rewards with each purchase. For Ambee Coffee, this meant being able to open new shops quickly without needing time to implement a whole new point of sale system at each location.

The Ambee Coffee Co. app is integrated with their Square POS, allowing Ambee Coffee to efficiently track sales across all their locations. The app’s popularity with customers provides Ambee Coffee valuable data and insights into their clients’ preferences and habits.

Thanks to Per Diem’s mobile solutions, Ambee Coffee has been able to spread their vision for sustainable, locally-sourced coffee across New Jersey at record speed. Through the Ambee Coffee Co. app, you’ll find their friendly shops in many more neighborhoods to come in towns like Raritan and Warren. The future of specialty coffee in New Jersey looks bright!

How the App Played a Lead Role in the Rebrand

The launch of Ambee Coffee's mobile app played a pivotal role in their rebranding efforts, helping them achieve greater customer engagement, enhanced brand visibility, and improved overall business performance.

Embracing the Digital Era

Ambee Coffee recognized the need to adapt to the digital era and align their brand with the evolving preferences of their target audience. By introducing a mobile app, they embraced technology as a means to enhance their customer experience.

Personalization and Customization

The mobile app allowed Ambee Coffee to connect with customers on a more personal level. Through user profiles and preferences, the app offered tailored recommendations, loyalty rewards, and exclusive promotions. By catering to each customer's unique preferences, Ambee Coffee fostered a stronger sense of loyalty and engagement, ensuring customers felt valued and understood.

Enhanced Convenience and Seamless Experience

One of the critical elements that contributed to Ambee Coffee's rebranding success was the focus on convenience. The mobile app empowered customers to explore the menu, place orders, and make payments with ease, all from the comfort of their iPhone. By eliminating friction points and streamlining the purchasing process, Ambee Coffee created a frictionless experience that resonated with busy, tech-savvy customers seeking convenience in their daily lives.

Community Building and Social Connectivity

Ambee Coffee leveraged the mobile app as a platform for community building and social connectivity. They integrated features such as their Instagram feed. This encouraged customers to engage with the brand beyond their cup of coffee, fostering a sense of belonging and creating a community around the Ambee Coffee brand. By facilitating social interactions and user-generated content, the app became a catalyst for organic brand advocacy and increased brand visibility.

Data-Driven Decision Making

By harnessing the power of data analytics, the Ambee Coffee mobile app provided valuable insights into customer behavior, preferences, and purchasing patterns. This wealth of information enabled the company to make data-driven decisions, refine their marketing strategies, and optimize their offerings to better align with customer demands. The app's combination with Square's robust analytics capabilities allowed Ambee Coffee to adapt quickly, make informed business decisions, and stay ahead of the competition.

How Per Diem's White-Label Ordering App Streamlined Operations

Per Diem’s white-label mobile app has been instrumental to Ambee Coffee’s expansion in New Jersey. The customizable mobile ordering system has streamlined operations at their new locations, allowing them to efficiently serve more customers.

Using Per Diem, Ambee was able to quickly launch an app for their new cafes with their own branding and menu. Customers can place orders ahead of time, pay through the app, and either pick up their drinks at the counter or have them delivered. Per Diem handles the entire ordering and payment process through the app, then sends the orders directly to Ambee’s point-of-sale system.

This has simplified operations in several ways:

  • Staff don’t have to manually take orders and payments over the phone or in person. They can focus on efficiently preparing drinks and food.
  • Ambee didn’t have to invest in additional hardware or staff to handle an increase in call-in orders and payments. Per Diem uses their existing systems.
  • The app provides Ambee with valuable data and insights into their customers’ ordering habits and preferences to help optimize their menu and marketing.

Using a white-label solution like Per Diem has allowed Ambee Coffee to provide a convenient mobile ordering and delivery experience for customers, without the high commission fees of third-party delivery services. The app has fueled their expansion by making it easy to scale operations at multiple locations while controlling costs.

For any business looking to grow, a customizable mobile app is a must. A white-label solution like Per Diem offers an affordable way to quickly get an app up and running to boost sales, gain operational efficiencies, and build customer loyalty. Ambee Coffee is a prime example of how it can be instrumental for strategic expansion.

Integrating Per Diem and Square for a Seamless Customer Experience

Per Diem’s integration with Square POS allowed Ambee Coffee to have a single view of all their sales, customers, and inventory across stores. Staff could easily look up purchase history and customer details to provide personalized service. Per Diem also made it simple to run loyalty programs, promotions and gift cards across all locations.

With Per Diem handling the back office logistics, Ambee Coffee has been able to open two new locations this last year. Staff across stores feel connected and work as a team.

Per Diem’s integration with Square has been instrumental to Ambee Coffee’s rapid growth. By simplifying operations, cutting costs, and enhancing customer loyalty, this powerful combination is fueling their expansion throughout New Jersey.

The Future Is Bright: Continued Expansion to Warren, New Jersey for its 3rd location

The expansion into Warren is an exciting new chapter for Ambee Coffee. As they gear up to open the doors of your third location, it’s clear the future remains bright for continued growth.

A Winning Formula

Ambee Coffee’s success stems from a simple formula: handcrafted organic coffees and teas, locally and sustainably sourced ingredients, and a welcoming space for community. Your Warren customers will soon discover the Ambee difference, where quality and experience take center stage. From the careful selection of ethically traded coffee beans to the cozy, hip cafe vibe, Ambee Coffee has mastered the art of the third wave coffee shop.

Growth Through Innovation

What’s next for Ambee Coffee? If the past is any indicator, continued innovation and pushing the envelope. From cold brew coffee on tap to exclusive single-origin roasts, Ambee is always improving the craft and enhancing the customer experience. The move into Warren represents an opportunity to scale up successful initiatives like the rewards app and explore new products, events or collaborations with other local makers.

The Road Ahead

The Ambee Coffee team has come a long way from its origins, and the road ahead remains long and promising. Keep doing what you do best - build community, support other local businesses, and serve up amazing coffee and tea. The future may hold more locations across New Jersey, partnerships with other conscientious food and beverage artisans, or even franchising the Ambee Coffee concept. For now, all eyes are on the new Warren shop. The next chapter of the Ambee Coffee story is about to be written!

Final Thoughts

So there you have it, the story of how Ambee Coffee leveraged technology to expand from a single location to three thriving cafes across New Jersey in just over a year. By using their popular app to build customer loyalty and gain valuable insights into purchasing trends, Ambee was able to find the perfect locations for new stores and hit the ground running from day one. The future looks bright for this homegrown success story. If you live in New Jersey, do yourself a favor and stop by one of their cafes for an amazing cup of coffee. You'll be glad you did. And if you're an aspiring entrepreneur looking to grow your business, take a page from Ambee's playbook. Sometimes embracing technology leads to very human results.