6 Viral Marketing Tips Every Square Coffee Shop Should Steal ☕🚀 (Contagious by Jonah Berger)

Every coffee shop dreams of customers who can’t stop talking about them. But here’s the truth: not all word-of-mouth spreads. Some cafés stay local secrets, while others blow up on Instagram, TikTok, and beyond.

In this video, I break down Jonah Berger’s 6 STEPPS from Contagious and show you exactly how to apply them to your coffee shop or café — using tools you already have with Square.

You’ll learn how to:

✅ Create social currency with secret menu items, streak rewards, and VIP perks.
✅ Use triggers like time-based or weather-based push notifications to stay top of mind.
✅ Spark emotions with small surprises and storytelling that customers want to share.
✅ Make your shop public with branded cups, hashtags, and visibility hacks.
✅ Add practical value through real deals people love to share.
✅ Wrap it all in stories that stick and spread.

👉 Whether you run a coffee shop, bakery, or café, these proven viral strategies will help you drive loyalty, app adoption, and word-of-mouth growth.

📚 Inspired by Contagious: Why Things Catch On by Jonah Berger.
💡 Powered by Square + Per Diem apps for independent cafés.

If you found this useful, don’t forget to like, subscribe, and share with another coffee shop owner. Let’s make your café the one everyone’s talking about.