How Chip City Cookies Used a One-Day BOGO Deal to Skyrocket App Sales
283.16%
increase in app store views
344.44%
increase in app downloads
1280%
increase in app sessions
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Chip City is a cookie brand built around one thing: giving people a reason to crave a cookie today. Since starting in New York in 2017, they’ve grown by keeping things simple — thick, freshly baked cookies in a rotating lineup of flavors that change weekly. It’s a formula that plays perfectly into the country's ongoing obsession with cookies, and Chip City has learned how to meet that demand in real-time.
On April 29th, they ran a one-day buy-one-get-one deal exclusively through their app. The offer was pushed out to users with a short in-app message and a well-timed social media post. In just 24 hours, checkouts jumped by 1,280% and app sign-ups grew by 344%.
The campaign worked because it was fast, easy to claim, and built around something people already love. And with the Per Diem app powering the promotion, it became a driver for growth.
In a city full of bakery options and short attention spans, standing out takes more than a good product - it takes the right offer at the right moment. Chip City’s one-day cookie promotion worked because it didn’t try to do too much. It was quick, clear, and tied directly to customer behavior.
The beauty of the BOGO cookie offer was how easy it was to act on. Customers opened the app, placed an order, and automatically received their second cookie free - no promo code, no complicated process. It was exactly the kind of low-barrier incentive that fits perfectly into how people already think about indulgent, spur-of-the-moment food decisions.
This simplicity made it especially effective on mobile, where attention spans are short and convenience wins. That’s why, by the end of the day, Chip City had logged over 13x more orders than usual, without needing a multi-day campaign or heavy advertising spend.
Unlike many digital promos that chase clicks or engagement, this campaign was built to move people from interest to purchase quickly. The limited time window gave the offer urgency, while the app-exclusive nature made it trackable and valuable to Chip City’s online growth. It didn’t just get people talking — it got them ordering.
Chip City sent a single push notification to announce the deal. It landed in the late morning, right in the window when people start thinking about lunch or an afternoon treat. The copy was sharp and stayed true to the brand’s tone:
“Be a Smart Cookie — Get Two. Your second cookie’s on us — today only in the app!”
It wasn’t wordy or complicated. It simply reminded people of what they already wanted — and gave them a reason to act quickly.
Because the deal was only available in the app, every order required a download or sign-in. That exclusivity added value to the app itself and gave Chip City a direct channel to continue engaging these users in the future. In one day, their customer base grew — not just in transactions but in contactable, re-engageable users.
The offer pulled in casual fans from social, first-time buyers looking for a deal, and returning customers who just needed a nudge.
While the push notification sparked in-app activity, Chip City’s Instagram presence helped give the offer added reach. They shared the BOGO deal through a few simple posts and stories, making it easy for followers to understand and act on it.
Their audience is already used to weekly flavor announcements and time-sensitive drops, so this offer fits naturally into the content rhythm. The messaging didn’t need to be flashy — it just needed to be clear and timely.
By pointing people directly to the app, the social content bridged awareness and action. For followers who hadn’t downloaded the app yet, this offer gave them a reason. For existing fans, it was an extra push to try the digital experience.
Social media didn’t carry the entire campaign, but it supported it in just the right way, helping Chip City turn attention into real, trackable results.
The success of Chip City’s one-day app promotion shows how small, thoughtful campaigns can unlock major growth. With one offer, one message, and one day, they were able to drive a more than a thousand percent increase in orders, grow their app audience, and attract new first-time customers.
What made it work was timing, tone, and knowing what their customers already loved. For bakeries, cookie brands, or any shop working with seasonal or indulgent products, this kind of promotion offers a blueprint: build urgency, make it easy to claim, and meet customers where they already are.
The next time the craving hits, Chip City will be ready — and their app is now better positioned than ever to deliver.
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