CRM & Marketing

What is a Restaurant CRM?

See who's becoming a regular, who's about to stop ordering, and who's ready for another visit. Bring together customer insights, personalized marketing, and analytics to help you build lasting customer relationships.

Customer intelligence, on autopilot

Revenue, returning customers, who's at risk: updated automatically from your Square data. Check it once a week, and you'll know more about your customers than a full-time analyst would tell you.

Stop marketing to everyone

Not every customer needs the same offer. Some are becoming regulars, some are about to disappear, and others just need one more visit to become loyal.
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Per Diem analyzes your customer base so you always know who deserves your attention and where your biggest growth opportunities are.

Your best customers, flagged first

See who's worth the most to your business, and who needs you right now.

Catch the moment before it's too late

Know the day someone's overdue, not just that they haven't been back in a while.

One tap to bring them back

Send a win-back offer straight from their profile. No campaign to build.

Every customer has their own story

Go beyond order history with a complete view of every customer. See how often they visit, what they love to order, how much they spend, and where they are in their journey.
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The better you know your customers, the easier it is to keep them coming back.

AI-Powered restaurant marketing

Know who to reward, who to re-engage, and who's ready for another visit. Per Diem turns your customer and Square POS data into personalized marketing that keeps every campaign relevant.

54% more revenue from personalized offers

Pricing that fits your flow

Looking for mobile ordering too? CRM & Marketing are included with our Pro and Premium Per Diem plans.
View platform pricing →

Per Diem CRM Add-on

Unlock Restaurant CRM with your existing Per Diem account.

$49

/month per location

ADD CRM

✓ Unified customer profiles across POS + app + web
✓ Complete customer journey & attribution
✓ Omnichannel customer analytics
✓ Personalized marketing across every channel
✓ AI-powered segmentation
✓ 500 SMS + 5,000 emails/month
✓ Unlimited push notifications

CRM Only

Connect your Square POS and access the complete Restaurant CRM.

$99

/month per location

✓ Customer profiles from your POS
✓ POS customer analytics
✓ Personalized marketing
✓ AI-powered segmentation
✓ 500 SMS + 5,000 emails/month
✓ Unlimited push notifications;
✓ No setup fees.

Need More SMS?

Scale your messaging as your business grows.

Starter

5¢ per SMS

1 000 credits . $50 one-time

✓ 1,000 SMS credits
✓ Pay-as-you-go pricing
✓ Credits never expire

Buy 1,000 credits

Growth

3¢ per SMS

Save 40%

5000 credits . $150 one-time

✓ 5,000 SMS credits
✓ Auto-recharge included
✓ Priority delivery roating

Buy 5,000 credits

Scale

1.5¢ per SMS

Save 70%

20 000 credits . $300 one-time

✓ 20,000 SMS credits
✓ Auto-recharge included
✓ Dedicated short number
✓ Priority support

Buy 20,000 credits

Need custom volume? Contact us

Why does Dunkin invest in personalized marketing?

50% of Dunkin's Perks members visit more often the moment they get a personalized offer. A message built for one person works harder than one built for everyone.

Dunkin

46%

Higher loyalty
members spend

18%

Lapsing customers
recovered

15%

revenue lift from
personalization

46%

higher loyalty members spend

18%

lapsing customers recovered

15%

revenue lift from personalization

See everything that works with Square

From menus and modifiers to loyalty, payments, CRM, and websites, Per Diem is built around Square to keep your business running from one source of truth.

LEARN MORE