PITA Mediterranean Street Food Launches Ordering and Loyalty with Per Diem
The fast-growing Mediterranean restaurant chain is bringing mobile ordering and a new loyalty experience to customers across its locations
BROOKLYN, NY | September 2026 | Per Diem, the restaurant technology platform built on Square, today announced that PITA Mediterranean Street Food has launched its new branded mobile app and loyalty program with Per Diem across its growing restaurant network.
PITA Mediterranean Street Food operates more than 50 locations, serving Middle Eastern and Mediterranean favorites including gyros, shawarma, falafel, bowls, hummus, and street pitas. With restaurants across Georgia, Alabama, Florida, and South Carolina, the fast-casual brand has grown from its first location in Peachtree City, Georgia into a multi-state franchise.
With its new app, PITA is bringing ordering and loyalty together in one branded experience. Guests can order ahead from their preferred location and earn rewards as they order, while PITA can build a direct relationship with customers across its restaurant network.
The launch also introduces Per Diem Loyalty across PITA locations, giving the brand more ways to reward repeat visits beyond a traditional points program. Customers can earn store credit, build streaks for ordering consistently, and unlock rewards through interactive games, creating new reasons to engage with PITA between visits.
For a growing franchise brand, the app also creates a more consistent digital experience across locations. Customers can use the same PITA experience when ordering from different restaurants, while individual locations remain connected to the Square systems they already use to run their business.
Nour Rabai founded PITA as a family-owned business focused on bringing the food and hospitality of the Mediterranean to local communities. After opening its first restaurants in Georgia, the company began franchising and has since expanded across the Southeast. Today, PITA reports more than 50 active locations, with additional restaurants in development.
"It's a big milestone for us to launch with a restaurant brand at PITA's scale," said Tomer Molovinsky, Founder and CEO of Per Diem. "They've built a loyal following across more than 50 locations, and now we're helping them bring that relationship into their own app. Ordering and loyalty live together, and PITA has more ways to recognize and reward the customers who keep coming back."
The PITA app is available now for customers to order ahead and participate in the brand's loyalty program.
About PITA Mediterranean Street Food
PITA Mediterranean Street Food is a fast-casual restaurant brand serving authentic Middle Eastern and Mediterranean food, including gyros, shawarma, falafel, hummus, bowls, platters, and street pitas. Founded as a family-owned business in Georgia, PITA has grown to more than 50 active locations across the Southeast while continuing to focus on fresh food, Mediterranean hospitality, and the communities its restaurants serve.
About Per Diem
Restaurants often piece together separate tools for ordering, loyalty, marketing, and customer engagement. Per Diem brings those experiences together in one platform built natively on Square.
Restaurants use Per Diem to launch and manage their own branded mobile apps and web ordering, run loyalty programs and marketing campaigns, automate customer engagement, and grow first-party sales while continuing to use Square for their core restaurant operations. More than 1,000 restaurant brands use Per Diem to power over 500,000 orders each month.
Learn more at tryperdiem.com.
