Per Diem Launches Sequences, Lifecycle Marketing That Moves With Every Guest
New automations send push notifications, emails, and text messages according to each guest’s lifecycle stage, then stop as soon as the relationship changes.
A welcome message should not arrive after the guest has already ordered. A return offer should not reach someone who came back yesterday. Yet many restaurant campaigns continue running after the customer’s relationship has changed.
Per Diem today introduced Sequences, a lifecycle marketing product that automatically communicates with guests according to where they currently stand in their relationship with a restaurant.
Every guest belongs to one stage at a time: Welcome, New, Regular, Loyal, VIP, At risk, or Churned. Each stage can run its own series of push notifications, emails, and text messages. When the guest’s behavior moves them into another stage, their previous sequence stops and the relevant one begins.
Marketing that changes with the customer
Restaurant customers are constantly moving.
Someone who signs up today may place their first order tomorrow. A new customer may become a regular. A frequent guest may begin visiting less often. A loyal customer may become one of the brand’s highest value guests.
Sequences respond to these changes automatically.
A guest who signs up without ordering can enter a Welcome sequence. Their first order moves them into New and immediately stops the remaining Welcome messages. As their ordering relationship develops, they can progress into Regular, Loyal, or VIP.
If their usual activity slows, they can enter an At Risk sequence designed to reconnect with them. Once they return, those recovery messages stop because they are no longer relevant.
This prevents lifecycle campaigns from overlapping and reduces the risk of sending messages that no longer reflect what a customer has already done.
The moment a guest moves forward, the marketing does too.
Set the strategy once, then let it run
Restaurants can customize every sequence according to their retention strategy.
Marketing teams choose the message channel, timing, content, personalization, and offer for each stage. They can combine push notifications, emails, and text messages in one sequence, with wait periods between each step.
Built-in controls help protect the guest experience. Customers receive no more than one Sequence message a day, and messages are delivered during appropriate daytime hours in the customer’s own time zone. If a channel is unavailable for a particular customer, that step is skipped, and the sequence continues.
The dashboard also keeps performance visible. Merchants can see how many guests are currently in each stage, how many recently entered, how many messages were sent, how many customers opened them, and how many placed an order.
For restaurant groups operating several locations, Sequences provides a consistent lifecycle strategy across the brand while using customer behavior from online and in-store ordering.
“Restaurant brands have valuable customer information, but responding to every change in behavior becomes difficult at scale. Sequences gives each stage of the guest relationship its own strategy and runs it automatically, helping marketing stay relevant as customers move forward, become more valuable, or need a reason to return.”
Tomer Molovinsky, CEO, Per Diem
Availability
Sequences is now available to Per Diem merchants in the merchant dashboard.
Restaurants can review the ready-to-use Welcome, New, Regular, Loyal, VIP, At risk, and Churned sequences, customize their messages and timing, and activate each one when ready.
Existing merchants can contact their Per Diem account manager for setup support. Restaurants using Square can book a demo with Alex, our CRM specialist, to explore Sequences, customer intelligence, loyalty, and branded ordering.
About Per Diem
Per Diem builds branded mobile ordering, web ordering, loyalty, CRM, and marketing products for restaurants, coffee shops, bakeries, franchises, and growing food brands using Square point of sale.
Learn more at tryperdiem.com.
