At volume, the usage fee is the real cost
Most merchants compare subscriptions and stop there. If you are taking hundreds of pickup orders a month, the per-order fee is the larger line on the bill. Premium removes it completely — Usage: $.50 pickup • $1 delivery on Starter becomes No usage fees. here.
What Premium adds — $499/month per location
- Everything in the Pro plan
- Premium customer support
Billed per location. Pay yearly for $399/month.
Your brand, on your own domain
Premium puts web ordering on a domain you control instead of a shared one — so the checkout your customers use, and the pages Google indexes, sit under your own name.
Running more than one location?
Pricing is per location, and multi-unit brands get one app across every store with per-location menus, hours and pricing. See franchise and multi-unit setups for how Per Diem handles a group.
Premium plan FAQ
What makes the Premium plan different?
Premium removes per-order usage fees entirely. On the Starter plan every pickup order carries a $0.50 fee and every delivery order $1. On Premium those are zero, so past a certain order volume the higher subscription costs you less overall. You also get a custom domain for web ordering and premium support.
At what order volume does Premium become cheaper?
Compare the monthly difference against your pickup volume. Premium is $499/month versus Starter at $99 — a $400 gap — and Starter charges $0.50 per pickup order. Around 800 pickup orders a month per location the usage fees alone close that gap, and everything above it is saving. Run your own numbers with a month of Square data before deciding.
Do I need Premium to get a branded app?
No. Every plan includes a fully branded iOS and Android app, web and QR ordering, delivery and Square Loyalty support. Premium is about volume economics and the custom domain, not about unlocking the app itself. Most single-location shops should start on Starter.
Can I move up to Premium later?
Yes. Plans change without rebuilding anything — the app, your menu and your customer data all stay exactly as they are. Most merchants start lower and move up once their order volume makes the maths obvious.