




A loyalty program consists of four main components:
You can also expand your program with VIP tiers and promotional campaigns.
When creating a loyalty program, you'll first define the basic program settings.
Customize the name of your loyalty currency to match your brand.
Available Fields:
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Examples
This custom currency will be displayed throughout the customer experience when points are earned or redeemed.
Earning rules determine how customers collect loyalty points.
Important: A loyalty program can only use one earning method at a time.
Customers earn points based on how much they spend.
Example
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Customers receive points automatically based on their purchase amount.
You can choose whether points are earned on:
You can also configure a minimum spend threshold before points begin accumulating.
Customers earn points each time they make a qualifying visit.
Configuration
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Example
Visit the store → Earn 10 Beans
This setup is ideal for businesses focused on increasing visit frequency.
Customers earn different point values for specific products.
Example
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Example
Purchase a Latte → Earn 10 Beans
This method allows merchants to encourage sales of specific products.
Customers earn points based on the category of products purchased.
Example
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Example
Purchase from the Bakery category → Earn 10 Beans
This method is useful for promoting higher-margin categories.
After customers earn points, they can redeem them for rewards.
Merchants can create custom rewards based on their loyalty strategy.
Examples include:
Customers redeem rewards using the points they have accumulated through the loyalty program.
Per Diem Loyalty supports tier-based loyalty programs.
VIP tiers allow merchants to reward their most engaged customers with additional benefits.
Examples may include:
Tiers help encourage repeat visits and increased customer lifetime value.
Merchants can create targeted loyalty promotions to encourage customer engagement.
Examples include:
Promotions can be used alongside your loyalty program to drive additional visits and purchases.
Point expiration allows merchants to control how long loyalty points remain active.
Available Expiration Periods
Configuration
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When expiration is enabled:
This helps keep loyalty programs active while encouraging repeat engagement.
Submit updates to your business details for review by Per Diem’s moderation team before they go live.


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