How to set up SEO for your web ordering page

1. Go to Web Ordering → Meta Data

Log in to your Per Diem Merchant Dashboard and click Web Ordering from the left-side menu.
Then select the Metadata tab at the top.
Here, you’ll see three sections:

• **Basic SEO Meta Tags
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• **Social & Sharing (Open Graph)
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• **Twitter Cards
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Each one helps improve visibility and click-throughs across search and social.

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2. Fill Out the Basic SEO Meta Tags

This section controls how your Web Ordering page shows up on Google.‍

Title

_Prompt to use:
_“Write a short, clear title with my brand name and what we serve.”
Example: Sunny Beans Coffee – Order Pickup & Delivery Online

Description

_Prompt to use:
_“Summarize what customers can do on this page in one friendly sentence.”
Example: Order your favorite coffees, pastries, and breakfast items for quick pickup or delivery.

Keywords (Optional)

_Prompt to use:
_“List location-based keywords customers might search for.”
Example: coffee shop, latte near me, bakery downtown LA, best cold brew

Meta Name

Use a simple identifier like your brand name or location.
Example: Sunny Beans Coffee Web Ordering

Click Save when you’re done.

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3. Set Up Social & Sharing (Open Graph)

This determines how your ordering page appears when shared on Facebook, Instagram (link previews), or any other social platform.

OG Title

_Prompt to use:
_“Write a title that makes people want to click.”
Example: Order Your Favorites from Sunny Beans in One Tap

OG Description

_Prompt to use:
_“Describe the page benefit in a friendly, inviting way.”
Example: Skip the line and order your drinks + pastries ahead.

Add an Image

Upload a clean, on-brand image—ideally:

• 1200 × 630 px
• JPG, PNG, or SVG
• Under 1.5 MB
  This will appear in link previews.

URL

Enter your Web Ordering page link.

Type

You can enter: website

Click Save.

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4. Set Up Twitter Cards

These fields control how your page appears when shared on X (Twitter).

Fill them the same way as your Open Graph fields:

• Title – engaging and clear
• Description – short and inviting
• Add a File – upload the same image used for OG
• Hit **Save
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5. Tips for Strong SEO + Social Previews

Here are quick pointers to help your page shine:

• Keep titles under 60 characters so Google doesn’t trim them.
• Use your brand name + location where possible.
• Use an image that reflects your brand.
• Update seasonal titles/descriptions during holidays or promos.
• Refresh your keywords every few months based on what customers search for.

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