1. Go to Web Ordering → Meta Data

Log in to your Per Diem Merchant Dashboard and click Web Ordering from the left-side menu.
Then select the Metadata tab at the top.
Here, you’ll see three sections:

• Basic SEO Meta Tags
  
• Social & Sharing (Open Graph)
  
• Twitter Cards
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Each one helps improve visibility and click-throughs across search and social.

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2. Fill Out the Basic SEO Meta Tags

This section controls how your Web Ordering page shows up on Google.‍

Title

Prompt to use:
“Write a short, clear title with my brand name and what we serve.”
Example: Sunny Beans Coffee – Order Pickup & Delivery Online

Description

Prompt to use:
“Summarize what customers can do on this page in one friendly sentence.”
Example: Order your favorite coffees, pastries, and breakfast items for quick pickup or delivery.

Keywords (Optional)

Prompt to use:
“List location-based keywords customers might search for.”
Example: coffee shop, latte near me, bakery downtown LA, best cold brew

Meta Name

Use a simple identifier like your brand name or location.
Example: Sunny Beans Coffee Web Ordering

Click Save when you’re done.

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3. Set Up Social & Sharing (Open Graph)

This determines how your ordering page appears when shared on Facebook, Instagram (link previews), or any other social platform.

OG Title

Prompt to use:
“Write a title that makes people want to click.”
Example: Order Your Favorites from Sunny Beans in One Tap

OG Description

Prompt to use:
“Describe the page benefit in a friendly, inviting way.”
Example: Skip the line and order your drinks + pastries ahead.

Add an Image

Upload a clean, on-brand image—ideally:

• 1200 × 630 px
  
• JPG, PNG, or SVG
  
• Under 1.5 MB
  This will appear in link previews.
  
  

URL

Enter your Web Ordering page link.

Type

You can enter: website

Click Save.

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4. Set Up Twitter Cards

These fields control how your page appears when shared on X (Twitter).

Fill them the same way as your Open Graph fields:

• Title – engaging and clear
  
• Description – short and inviting
  
• Add a File – upload the same image used for OG
  
• Hit Save
  
  

5. Tips for Strong SEO + Social Previews

Here are quick pointers to help your page shine:

• Keep titles under 60 characters so Google doesn’t trim them.
  
• Use your brand name + location where possible.
  
• Use an image that reflects your brand.
  
• Update seasonal titles/descriptions during holidays or promos.
  
• Refresh your keywords every few months based on what customers search for.

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