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How Melissa Jenkins Built BAM Desserts Into New Jersey’s Beloved Women-Owned Bakery
TLDR
In the heart of Somerset, New Jersey, Melissa Jenkins turned her lifelong love for desserts into a thriving business. Inspired as a child by her mother and aunt, Melissa’s fascination wasn’t with the main course but with the treats that ended a meal. That passion led her to launch BAM Desserts in 2017, a bakery that has grown into a community favorite and earned the honor of Business of the Year from Somerset County in 2023.
What began as a small shop expanded into a larger space in 2019, only to face the sudden challenges of the pandemic a few months later. Melissa and her team adapted quickly, leaning on creativity, grit, and the support of loyal customers. Today, BAM Desserts is stronger than ever, built on Melissa’s belief that desserts should bring joy, comfort, and connection.
Growing a Bakery Through Resilience and Community
BAM started small but quickly attracted loyal customers. By December 2019, Melissa and her team had moved to a larger location to keep up with demand. Just a few months later, the pandemic hit. Like many small businesses, BAM had to adapt quickly to changing rules and challenges. Melissa credits her customers for carrying them through that season, showing unwavering support and encouragement.
Her story resonates deeply with other entrepreneurs, especially Black women navigating similar obstacles. Melissa openly shares her message: persevere, lean on creativity, and build a strong network. That mindset has made BAM not just a bakery but also a source of inspiration for others looking to start their own businesses.
Dessert With a Modern Touch
BAM is known for custom cakes, cupcakes, and cookies designed for every occasion — from birthdays and weddings to corporate gifts. But the bakery doesn’t stop there. Its mobile ordering app has become an essential tool for busy customers. Through the app, people can order ahead, earn loyalty rewards, and access coupons, making the experience smooth and rewarding. It is the kind of convenience usually associated with national chains, but delivered here with a personal, local touch.
The BAM team also takes pride in being accredited as a Women’s Business Enterprise and a Small Business Enterprise, achievements that reflect Melissa’s commitment to growth and representation. Every cake, cookie, or pastry that leaves the shop carries her philosophy: desserts should be made with passion, creativity, and respect for the people they serve.
Final Thoughts
BAM Desserts is a testament to Melissa Jenkins’ resilience, vision, and dedication to her community. From childhood lessons in a small-town candy shop to building an award-winning business in New Jersey, Melissa has proven that passion and persistence can create something lasting. Whether you stop by for a cupcake, order a custom cake for a celebration, or use the app to pick up your favorite sweets, this bakery is a reminder that desserts can bring people together — and sometimes, they tell the sweetest stories.
To order online and earn points, download BAM Desserts app.
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All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription