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Wonderen Stroopwafels Café: How Three Founders Brought Dutch Sweetness to New York
TLDR
Have a sweet tooth and looking for something new in New York? The answer might just be a warm stroopwafel. Crispy, chewy, and filled with caramel, these Dutch treats have made their way from Amsterdam’s street markets to the heart of Manhattan. Wonderen Stroopwafels, founded by Micaela Ryan, Yudhi Love, and Ruben Vink, opened its first U.S. cafés in 2022, and now the smell of fresh waffles and melted chocolate greets you at Grand Central Terminal and Bryant Park.
Stroopwafels With a New York Twist
At Wonderen, the classic stroopwafel gets an upgrade. Visitors can enjoy the traditional version or take it further with chocolate dips, colorful toppings, or even their viral stroopwafel ice cream sandwich. Vegan options are available too, ensuring no one misses out on the fun.
The menu doesn’t stop there. Guests will also find indulgent items like Dubai chocolate bars, delicate macarons, and rich hot chocolate. Of course, stroopwafels pair perfectly with a warm drink, so the café offers its own private-label coffee and premium teas. Customers can even place their stroopwafels on top of a steaming cup, letting the heat gently soften the caramel center before the first bite.
From Amsterdam to Manhattan
Wonderen began as a beloved brand in the Netherlands, where stroopwafels have been enjoyed for centuries. The founders saw an opportunity to share this tradition with New Yorkers and opened their first U.S. cafés in iconic locations like Grand Central, Bryant Park, and Macy’s Herald Square. The concept caught on quickly, blending authenticity with a stylish and inviting atmosphere that appeals to both locals and international visitors.
Beyond their storefronts, Wonderen also caters events across the city. From birthdays to corporate gatherings, their catering service delivers freshly made stroopwafels that bring a unique touch to any occasion. Their pre-packaged stroopwafels, available in festive wrapping, also make popular gifts for high tea or thank-you gestures.
Final Thoughts
With its mix of authentic Dutch stroopwafels, playful toppings, and freshly brewed coffee, Wonderen has made itself at home in Manhattan. Credit goes to the founders for bringing such a fresh idea to New York and reimagining a traditional Dutch treat in a way that feels both authentic and fun. The cafés are a spot to pause, enjoy, and share something different, whether that’s warming a stroopwafel on your cup of coffee, picking up a gift box for someone special, or bringing your friends along for a sweet break in the city.
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All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription
All Rights Reserved © Per Diem Subscription