Archetype Coffee

Image source

Archetype is a charming little spot tucked into Fitzrovia’s quieter side streets. The shop is small, with just a handful of seats, which adds to its cozy feel. The flat white is smooth, strong, and topped with lovely latte art. Their hot chocolate is comforting and rich, served with extra marshmallows on request. Regulars pop in throughout the day, giving it a warm, lived-in feel. The owner is welcoming and happy to chat, often remembering customers by name. It’s a lovely place to enjoy a quiet break or a low-key catch-up. The vibe is relaxed and simple, with no frills, just care. It may be small, but it has a heart. A sweet local gem worth stopping for.