Cash App, a mobile payment service developed by Square has employed a number of different strategies to grow its user base and increase adoption of its services.
Some of the key strategies included leveraging invites to friends and family to create network effects, a simple and intuitive design, partnering with rap artist and entrepreneur Jay-Z to sponsor a prize giveaway, various incentives such as cash bonuses for referring friends, and adding services like direct deposit.
On top of all this, Cash App's social media marketing strategy is brilliant. And in this article, we're going to show you why, and how you can apply some of their strategies in your business.
Cash App on Social
Aside from a great product, what makes Cash App stand out from the competition is its social media marketing strategy. The company has been using unique viral and influencer marketing strategies to increase downloads of its app. Some of these strategies include tapping into artists and athletes in its ads, and collaborating with hip-hop influencers and their fans. As a result, Cash App's user base has grown significantly in recent years.
Cash App's Creative Instagram Campaigns
Their Instagram account is filled with posts that are sure to grab your attention. For example, they often post screenshots of text conversations they've had with friends, which always results in a hilarious exchange. They also love to post pictures of their employees having fun at work, which puts a human face to their brand.
By being creative and funny on social media, Cash App has been able to increase their app downloads significantly. So what can restaurants learn from their approach?
First, it's important to find a voice for your brand and stick with it. Be consistent in your messaging across all channels, and make sure your content is relevant to your target audience. Second, use social media to create a sense of community around your brand. Showcase your employees and customers, and let them share their experiences with your restaurant. Finally, be creative and have fun with your content!
Harnessing the Power of Influencer Marketing
Cash App had extraordinary success with their influencer marketing strategy. It’s no secret that influencers have a huge impact on social media, and tapping into this network can help restaurants extend their reach.
The beauty of working with influencers is that they already have an engaged audience. So by partnering with the right influencers, restaurants can gain access to these followers and grow their own social media presence through word-of-mouth advertising.
Plus, when done right, influencer marketing has proven to be incredibly powerful and profitable. In 2019 alone, Cash App grew by 60% year on year thanks to viral influencer campaigns. While it’s going to cost you a bit of money upfront, the potential returns from investing in social media advertising far outweigh the costs in the long run and can really help boost your bottom line.
Leveraging User Generated Content
Cash App has mastered the use of user-generated content to build community and generate social proof. Hearing success stories from real users about how their lives were changed by using the app can be a great pull for potential users.
User-generated content can also be used to give followers a sense of belonging and encourage them to engage more with the platform. Cash App is able to tap into their audience’s emotions by curating posts from their customers which showcase how much they appreciate Cash App. This has become an effective way to get organic reach and engagement on social media channels.
It's also important to consider leveraging brand ambassadors for your restaurant's application, as well as tagging followers on social media when you post content about your app — this can help increase engagement and reach with potential users.
Strategies Restaurants Can Adopt From Cash App
If you're a restaurateur, you can learn a lot from Cash App's ingenious social media strategies. One of the biggest takeaways is to turn commerce into culture by engaging your followers in uplifting conversations and meaningful interactions. Start by emphasizing customer service, loyalty, and rewards. Make sure to include special promotions, discounts, and mobile ordering options.
You can also run contests on social media platforms to increase brand visibility and attract more users. By starting conversations and encouraging open dialog with followers, you’ll be able to tap into the needs of your target audience while building relationships with them. Additionally, don’t forget to showcase new menu items or services on both your website and social media platforms—this will give customers something interesting to engage with!
It would be a mistake for restaurants to overlook Cash App’s success and not consider incorporating some of these strategies into their own social media marketing plans. With a little effort and the right tools, restaurants can see a significant increase in app downloads and engagement.
So, what can you learn from Cash App's social media marketing campaign strategies? First, you need to start with a creative process. This will help you come up with ideas that resonate with your target audience. Second, you need to run an analysis to see what's working and what's not. This will help you tweak your campaigns to ensure maximum success.