Hey Brooklyn! Get started with $20 off your first subscription of $40 or more.

Blank Street Regulars: The Loyalty Program That Keeps Customers Coming Back

Blank Street Regulars: The Loyalty Program That Keeps Customers Coming Back

With its sleek, cute, and sage green ambiance, Blank Street Coffee has become the go-to spot for Gen Z. But what makes it the local favorite?

The Origin of Blank Street Coffee

Blank Street Coffee was born to bring high-quality, ethically sourced coffee to the community. Founders Issam Freiha and Vinay Menda started selling coffee out of a mobile cart in a Brooklyn diner parking lot, dreaming of someday opening their coffee shop. Their vision became a reality in May 2020 with the launch of Blank Street Coffee.

Thanks to their amazing drinks and super-friendly service, the shop has become a local hotspot. They source organic, fair-trade beans from independent roasters and have highly-trained baristas to ensure each cup is as flavorful as possible. 

Another reason Blank Street Coffee has gained such a loyal following is its dedication to convenience and community. They offer the convenience of ordering ahead and scheduling pickups so that you can grab your coffee on the go. Through an innovative business model and dedication to an unparalleled customer experience, the coffee shop has expanded to over 60 cafes across New York City and Los Angeles.

What Makes Blank Street Coffee So Popular

Blank Street Coffee’s popularity stems from several factors:

Convenience and Efficiency

Blank Street Coffee utilizes an automated espresso system to craft customer orders. With streamlined operations and clearly defined processes, customers can get their coffee fix fast. The company has integrated Square POS, enabling mobile ordering through its app for added convenience.

Superior Customer Experience

Blank Street Coffee emphasizes cultivating meaningful customer relationships. Their “Regulars” loyalty program rewards frequent customers, fostering brand loyalty and community. Staff are extensively trained to provide friendly, personalized service. The shops themselves are thoughtfully designed to encourage social interaction and work as casual meeting spaces.

Quality and Consistency

Blank Street Coffee built its success on a simple formula: serve high-quality coffee and food products, consistently. They source premium, sustainably grown coffee beans, and fresh ingredients to offer customers a pleasant experience with each visit. Standard operating procedures are meticulously designed and staff are thoroughly trained to ensure consistency across all locations.

Rapid Growth and Innovation

In just two years, Blank Street Coffee has opened five locations in New York City and raised $25 million in funding. The company shows no signs of slowing down, with plans to expand into new markets and enhance its mobile apps. Blank Street Coffee is pioneering new ways for people to discover and enjoy specialty coffee.

High-Tech Ordering and Automated Espresso Systems

Blank Street Coffee is ahead of the curve when it comes to technology and customer convenience. Their high-tech automated espresso machines and mobile ordering systems allow you to get your caffeine fix faster than ever.

State-of-the-Art Espresso Machines

At the core of Blank Street Coffee’s model are state-of-the-art automatic espresso machines that can produce up to 100 drinks per hour. These machines handle the mechanical parts of crafting lattes and cappuccinos, leaving baristas free to focus on hospitality. The speed and efficiency of the machines mean your drink is ready in under a minute.

Cutting-Edge Ordering Options

Not only does Blank Street use advanced espresso tech, but they also have multiple ways for you to order and pay for your drinks electronically. You can use their mobile app to order ahead, pay through the app, and skip the line to pick up your drink. For subscribers to their loyalty program, you can store payment info in the app for a truly contactless experience from order to pickup.

Investing in Hospitality

While the espresso machines and mobile tech make the operational side of things run smoothly, Blank Street Coffee recognizes that human connection is key. Their baristas are highly trained not just in making coffee but in providing superb customer service. They get to know regulars by name and have extra time to chat thanks to the automated equipment. Blank Street Coffee is using technology to enhance the experience of community and hospitality, not replace it.

Joining the Blank Street Regulars Loyalty Program

Blank Street Coffee’s loyalty program, Blank Street Regulars, offers exclusive benefits and rewards for frequent customers. By signing up for the free program, you can earn points on all purchases that translate into discounts on future orders.

To join the Blank Street Regulars program, download the Blank Street Coffee mobile app. You will then receive a digital loyalty card in the app that will track your points and rewards. For every $1 spent, you earn 1 point. Points can be redeemed for $1 off your order for every 10 points.

They currently offer two plans to best suit your needs:

  1. $17.99 per weekly plan: best for cold brew.
  2. $8.99 per weekly plan: best if you love the classic brews.

When placing an order in-store, app, or on the website, apply your points at checkout to redeem rewards and lower the total cost. You can only use rewards through the app. You're allowed one reward every two hours, up to 14 drinks per week. If you get more drinks or use the reward outside the allowed times, you'll have to pay full price. Members in the $17.99 plan get a 20% discount on items bought outside the usual reward times.

What's Next for Blank Street Coffee?

Blank Street Coffee is poised for significant growth and expansion in the coming years. With the recent $20 million investment from General Electric, Blank Street Coffee has the capital necessary to scale rapidly and continue enhancing the customer experience.

Accelerating Expansion

Blank Street Coffee aims to open 40-50 new micro-cafes over the next 18 months, focusing on expansion in the Northwest region of the United States as well as some midwestern states. New locations will continue to feature Blank Street Coffee’s signature automated espresso systems and mobile ordering capabilities to provide speed and convenience for customers on the go.

Fresh Menu Offerings

While Blank Street Coffee has found success with its core menu, new seasonal or limited-time offerings will continue to drive interest and excitement. Possible additions include cold brew coffee, nitro coffee, and fresh-baked pastries. Blank Street Coffee strives to source high-quality, locally sourced ingredients whenever possible. New menu items will uphold these standards.

Continuing to Elevate the Customer Experience

At the heart of Blank Street Coffee's mission is providing an unparalleled customer experience built on speed, convenience, and hospitality. Investments in staff training and technology like the automated espresso system and mobile app have been key to delivering an elevated experience thus far. Blank Street Coffee is committed to constant innovation, ensuring personalized service, operational efficiency, and expanding accessibility to Android users at every location.

Final Thoughts

So that's the story of how Blank Street Coffee became the talk of the town. With amazing customer service, convenient features for people on the go, and a welcoming atmosphere, it's no wonder this little shop has turned into the place to be. So the next time you're rushing off to work or just want to unwind, make Blank Street Coffee your destination. Treat yourself to one of their beverages, grab a snack or two, find a cozy spot to sit, and soak in the good vibes. You'll see why the regulars can't get enough of this local favorite. 

With its sleek, cute, and sage green ambiance, Blank Street Coffee has become the go-to spot for Gen Z. But what makes it the local favorite?

The Origin of Blank Street Coffee

Blank Street Coffee was born to bring high-quality, ethically sourced coffee to the community. Founders Issam Freiha and Vinay Menda started selling coffee out of a mobile cart in a Brooklyn diner parking lot, dreaming of someday opening their coffee shop. Their vision became a reality in May 2020 with the launch of Blank Street Coffee.

Thanks to their amazing drinks and super-friendly service, the shop has become a local hotspot. They source organic, fair-trade beans from independent roasters and have highly-trained baristas to ensure each cup is as flavorful as possible. 

Another reason Blank Street Coffee has gained such a loyal following is its dedication to convenience and community. They offer the convenience of ordering ahead and scheduling pickups so that you can grab your coffee on the go. Through an innovative business model and dedication to an unparalleled customer experience, the coffee shop has expanded to over 60 cafes across New York City and Los Angeles.

What Makes Blank Street Coffee So Popular

Blank Street Coffee’s popularity stems from several factors:

Convenience and Efficiency

Blank Street Coffee utilizes an automated espresso system to craft customer orders. With streamlined operations and clearly defined processes, customers can get their coffee fix fast. The company has integrated Square POS, enabling mobile ordering through its app for added convenience.

Superior Customer Experience

Blank Street Coffee emphasizes cultivating meaningful customer relationships. Their “Regulars” loyalty program rewards frequent customers, fostering brand loyalty and community. Staff are extensively trained to provide friendly, personalized service. The shops themselves are thoughtfully designed to encourage social interaction and work as casual meeting spaces.

Quality and Consistency

Blank Street Coffee built its success on a simple formula: serve high-quality coffee and food products, consistently. They source premium, sustainably grown coffee beans, and fresh ingredients to offer customers a pleasant experience with each visit. Standard operating procedures are meticulously designed and staff are thoroughly trained to ensure consistency across all locations.

Rapid Growth and Innovation

In just two years, Blank Street Coffee has opened five locations in New York City and raised $25 million in funding. The company shows no signs of slowing down, with plans to expand into new markets and enhance its mobile apps. Blank Street Coffee is pioneering new ways for people to discover and enjoy specialty coffee.

High-Tech Ordering and Automated Espresso Systems

Blank Street Coffee is ahead of the curve when it comes to technology and customer convenience. Their high-tech automated espresso machines and mobile ordering systems allow you to get your caffeine fix faster than ever.

State-of-the-Art Espresso Machines

At the core of Blank Street Coffee’s model are state-of-the-art automatic espresso machines that can produce up to 100 drinks per hour. These machines handle the mechanical parts of crafting lattes and cappuccinos, leaving baristas free to focus on hospitality. The speed and efficiency of the machines mean your drink is ready in under a minute.

Cutting-Edge Ordering Options

Not only does Blank Street use advanced espresso tech, but they also have multiple ways for you to order and pay for your drinks electronically. You can use their mobile app to order ahead, pay through the app, and skip the line to pick up your drink. For subscribers to their loyalty program, you can store payment info in the app for a truly contactless experience from order to pickup.

Investing in Hospitality

While the espresso machines and mobile tech make the operational side of things run smoothly, Blank Street Coffee recognizes that human connection is key. Their baristas are highly trained not just in making coffee but in providing superb customer service. They get to know regulars by name and have extra time to chat thanks to the automated equipment. Blank Street Coffee is using technology to enhance the experience of community and hospitality, not replace it.

Joining the Blank Street Regulars Loyalty Program

Blank Street Coffee’s loyalty program, Blank Street Regulars, offers exclusive benefits and rewards for frequent customers. By signing up for the free program, you can earn points on all purchases that translate into discounts on future orders.

To join the Blank Street Regulars program, download the Blank Street Coffee mobile app. You will then receive a digital loyalty card in the app that will track your points and rewards. For every $1 spent, you earn 1 point. Points can be redeemed for $1 off your order for every 10 points.

They currently offer two plans to best suit your needs:

  1. $17.99 per weekly plan: best for cold brew.
  2. $8.99 per weekly plan: best if you love the classic brews.

When placing an order in-store, app, or on the website, apply your points at checkout to redeem rewards and lower the total cost. You can only use rewards through the app. You're allowed one reward every two hours, up to 14 drinks per week. If you get more drinks or use the reward outside the allowed times, you'll have to pay full price. Members in the $17.99 plan get a 20% discount on items bought outside the usual reward times.

What's Next for Blank Street Coffee?

Blank Street Coffee is poised for significant growth and expansion in the coming years. With the recent $20 million investment from General Electric, Blank Street Coffee has the capital necessary to scale rapidly and continue enhancing the customer experience.

Accelerating Expansion

Blank Street Coffee aims to open 40-50 new micro-cafes over the next 18 months, focusing on expansion in the Northwest region of the United States as well as some midwestern states. New locations will continue to feature Blank Street Coffee’s signature automated espresso systems and mobile ordering capabilities to provide speed and convenience for customers on the go.

Fresh Menu Offerings

While Blank Street Coffee has found success with its core menu, new seasonal or limited-time offerings will continue to drive interest and excitement. Possible additions include cold brew coffee, nitro coffee, and fresh-baked pastries. Blank Street Coffee strives to source high-quality, locally sourced ingredients whenever possible. New menu items will uphold these standards.

Continuing to Elevate the Customer Experience

At the heart of Blank Street Coffee's mission is providing an unparalleled customer experience built on speed, convenience, and hospitality. Investments in staff training and technology like the automated espresso system and mobile app have been key to delivering an elevated experience thus far. Blank Street Coffee is committed to constant innovation, ensuring personalized service, operational efficiency, and expanding accessibility to Android users at every location.

Final Thoughts

So that's the story of how Blank Street Coffee became the talk of the town. With amazing customer service, convenient features for people on the go, and a welcoming atmosphere, it's no wonder this little shop has turned into the place to be. So the next time you're rushing off to work or just want to unwind, make Blank Street Coffee your destination. Treat yourself to one of their beverages, grab a snack or two, find a cozy spot to sit, and soak in the good vibes. You'll see why the regulars can't get enough of this local favorite. 

Doron Segal
Doron Segal

Hey I'm Doron, the co-founder & CTO of Per Diem — a mobile app platform for restaurants. I'm also a dad and a husband. I love to travel and meet new people.I love creating things, and see people using the stuff I built.Prior to Per Diem I worked at Saildrone, OpenTable, Apple, Beats Music, Siemens.

Tomer Molovinsky
Tomer Molovinsky

A second time founder with a passion for building products at the intersection of hospitality and technology. I've had the pleasure of launching reservation systems, mobile payment solutions, and loyalty programs at OpenTable and Resy, and witnessed how operators were losing a direct connection with their customers online. We built Per Diem to strengthen the relationships that businesses have with those customers, and to ensure that local businesses can thrive in today's economy.

Ashley Rodriguez
Ashley Rodriguez

Ashley is a freelance writer and podcast producer based in Madison, Wisconsin. She hosts a podcast called Boss Barista and writes an accompanying newsletter with full transcripts of each episode and articles about coffee and restaurant work. You can check out her work here (ashleyrodriguez.work/).

Explore featured restaurants and cafes

How Fly Boy Blue’s Mobile App Strategy Sets a New Standard for Perth Coffee Shops
How Fly Boy Blue’s Mobile App Strategy Sets a New Standard for Perth Coffee Shops
Read Case study
What Creative Strategies Keep Crave Cookies' Sales Growing Week After Week?
What Creative Strategies Keep Crave Cookies' Sales Growing Week After Week?
Read Case study
Great UX & Unlimited Coffee: Why Fresh Baguette Chose Per Diem Over Craver
Great UX & Unlimited Coffee: Why Fresh Baguette Chose Per Diem Over Craver
Read Case study
How Palace Coffee Co. Achieved a 25% Sales Increase By Switching to Per Diem
How Palace Coffee Co. Achieved a 25% Sales Increase By Switching to Per Diem
Read Case study
What Sets The Bagelers Coffeehouse Apart from Others in Chicago
What Sets The Bagelers Coffeehouse Apart from Others in Chicago
Read Case study
How Dough & Co. Saves Big by Switching to Per Diem for Pizza Deliveries
How Dough & Co. Saves Big by Switching to Per Diem for Pizza Deliveries
Read Case study
How is Primal Bowls Leveraging the Mobile App to Fuel Expansion?
How is Primal Bowls Leveraging the Mobile App to Fuel Expansion?
Read Case study
Why Teaven’s Mobile Ordering Success Is a Model for Other French Tea Brands?
Why Teaven’s Mobile Ordering Success Is a Model for Other French Tea Brands?
Read Case study
How Mid Atlantic Seafood Leverages Per Diem’s App for Higher Delivery Sales
How Mid Atlantic Seafood Leverages Per Diem’s App for Higher Delivery Sales
Read Case study
How Crave Cookies Shifted to Per Diem to Challenge Crumbl
How Crave Cookies Shifted to Per Diem to Challenge Crumbl
Read Case study
Coffee Dose Cafe's Winning Website Strategies for App Promotion
Coffee Dose Cafe's Winning Website Strategies for App Promotion
Read Case study
How Bakeries Like Chip City Use Referral Programs to Increase Customer Counts
How Bakeries Like Chip City Use Referral Programs to Increase Customer Counts
Read Case study
Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Read Case study
How Boba Bliss Drove Sales Through Mobile App Coupons
How Boba Bliss Drove Sales Through Mobile App Coupons
Read Case study
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
Read Case study
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
Read Case study
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
Read Case study
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
Read Case study
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
Read Case study
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
Read Case study
How Per Diem Helps Oaks Coffee House Give Back to The Chattanooga Community
How Per Diem Helps Oaks Coffee House Give Back to The Chattanooga Community
Read Case study
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Read Case study
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
Read Case study
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
Read Case study
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
Read Case study
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Read Case study
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
Read Case study
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Read Case study
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
Read Case study
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
Read Case study
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Read Case study
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Read Case study
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
Read Case study
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Read Case study
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Read Case study
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Read Case study
Close Line
Try Per Diem
Sign up for our monthly newsletter for all the latest in local restaurant trends, industry insights, and Per Diem product updates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line

Unlock new insights and trends by
downloading Ultimate Guide for Launching a Mobile Ordering App.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line