TLDR

Push notifications are a great way for restaurants to boost sales and promote new items or events quickly. These messages, sent through mobile apps, provide a direct and immediate way to engage customers. Unlike social media and emails, push notifications quickly capture attention and drive customer actions. If you haven't explored this approach for your restaurant, now is a good time to start and see the positive impact it can have.

Push Notifications - An Effective Marketing Tool for Restaurants

Push notifications are an effective way for restaurants to boost engagement and drive sales. By sending timely messages about deals, events or menu items directly to customers’ phones, restaurants can stay top of mind and encourage repeat visits.

In this blog, we'll spotlight some standout Per Diem restaurants and how they're maximizing the app's latest features. Notably, Tacos N’ Tortas, Midnight Munchie Co., and Pasta di Guy are using push notifications on their mobile apps for exciting promotions. TNT recently treated customers to a free churro by entering the code “CHURRO” at checkout, while MMC and Pasta di Guy featured push notifications for enticing deals like half-price appetizers and BOGO pasta specials. 

Push notifications are a game-changer for restaurants, allowing them to share relevant offers at the perfect times. Whether it's breakfast deals in the morning, lunch specials at midday, or tempting late-night menu items. Moreover, they're a powerful tool for announcing new menu items, daily specials, or upcoming events – giving customers compelling reasons to visit. When used effectively, these targeted mobile messages enhance in-app conversion rates, improve customer retention, and ultimately drive revenue. Despite their seemingly small size, push notifications can make a significant impact on your business.

Tacos N' Tortas Offers Free Churros With Push Coupons

Tacos N' Tortas, a popular taco spot in Iowa, has mastered the art of push marketing with its mobile app. Recently, they offered customers a free churro by sending out an exclusive promo code through push notifications on their app.

Tacos N' Tortas is known for serving up delicious Mexican fare like tacos, tortas, and quesadillas. However, they wanted to give their loyal customers a special surprise.

The notification read: "Sweeten your day with this treat! Enjoy a FREE churro today with code 'CHURRO' at checkout! Order now." Tacos N' Tortas gave customers a limited-time chance to redeem a free churro with any order over $10. The promotion was a huge hit, with many customers taking advantage of the deal.

Push marketing campaigns like this are highly effective because the messages go straight to customers' phones, getting their attention instantly. The sense of urgency and exclusivity created by the one-day promotion inspired many customers to place an order right away. Tacos N' Tortas was able to boost sales and customer retention, all while surprising and delighting their fans.

Midnight Munchie Co Uses Push to Drive More App Orders

The Midnight Munchie Co, a popular cookie shop in NY, has started using push notifications through Per Diem’s mobile app to increase customer retention and drive more orders during off-peak hours.

To boost app downloads, Midnight Munchie Co rolled out an exclusive push notification strategy, providing a tempting 20% discount for late-night orders through the code “APPONLY.” This irresistible offer serves as a powerful incentive for both new and existing customers to download the app and enjoy special deals.

The use of push notifications, particularly with time-bound offers, creates a sense of urgency, spurring people to place orders promptly. For instance, a recent alert announced, "Munchie Cookie Hour is About to Start!! Buy 2 get one Free on all Cookies, Macarons & Ice Cream!" These messages not only capture attention but also drive customers to open the app and seize the promotion before it expires.

Pasta Di Guy Sends Loyalty Rewards Straight To Their Phones

Pasta Di Guy, an Italian restaurant, knows that the way to customers’ hearts is through their stomachs. They’ve started using push notifications through their mobile app to send exclusive deals and rewards straight to loyal diners’ phones.

Free Mozzarella Sticks for Loyal Customers

Pasta Di Guy recently ran a promotion offering free mozzarella sticks to customers who accrued over 140 points in their rewards program. The restaurant sent a push notification through the app alerting diners to the new reward. Within a day, their conversion rate increased by 6% with many customers redeeming the offer.

• The mozzarella stick giveaway is just one-way Pasta Di Guy leverages push marketing to boost engagement and retention. They frequently run flash sales, early access to menu previews, and members-only events promoted through the mobile app.
• Customers love feeling like VIPs with exclusive access and perks and push notifications make it easy to make them feel special and keep them coming back.

Pasta Di Guy is just one of many restaurants using this strategy to strengthen their customer loyalty. With options for rewards programs, mobile coupons, and flash sales, the app provides powerful marketing tools for eateries looking to grab customers’ attention and keep them hungry for more.

Masala Wok and Tikka Shack Savvy Push Strategy For Upselling

Masala Wok and Tikka Shack have implemented a savvy push notification strategy to upsell their existing customers.

The fast-casual restaurants leveraged their own mobile app and rewards program to drive repeat business. They recently used push notifications to offer customers an irresistible deal: “Free Masala Fries. Get a FREE order of Masala Fries with the purchase of any 2 regular entrees. Valid today & tomorrow.”

Who can say no to free fries? This smart push offer drove customers to not just come in for a meal but to purchase two entrees to get the free fries. By requiring multiple entrees for the reward, they were able to upsell customers and increase the average ticket price.

Through clever freebies offer, Masala Wok and Tikka Shack have proven adept at upselling their existing customers and boosting sales. Their savvy push notification strategies are a model for other restaurants looking to increase customer retention and check sizes. Per Diem’s push notification feature has been instrumental in enabling these restaurants to connect with customers and drive business.

Final Thoughts

Restaurants and coffee shops looking to grow customer loyalty and increase revenues should consider following the lead of these  brands using push notifications. By offering exclusive deals and time-sensitive coupons through your app, you'll grab your diners' attention and bring them back again and again. Whether for a quick coffee, a leisurely brunch, or a late-night snack attack, push notifications deliver the timely information and irresistible offers your customers crave. Staying top of mind - and at the top of their app notification list - is how you build brand devotion in today's competitive market. The future is push, so get ready to engage.