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Halloween is a $10 billion industry, and your restaurant can grab a piece of the pumpkin pie. With a dedicated app, crafting a Halloween menu becomes a breeze, engaging your customers, and driving up your sales. From pumpkin spice lattes to spooky specials and costume contests, this blog guides you on how to elevate your restaurant's Halloween game. With Per Diem, you can design promotions, offer rewards, and send push notifications, all while creating a seamless customer experience. This Halloween, treat your customers and boost your bottom line with Per Diem

Spooky Statistics: The $10 Billion Halloween Industry

When it comes to Halloween, many of us picture costumes and candy. However, there's something even sweeter lurking behind the masks and treats. According to the National Retail Federation, Americans spent nearly $10 billion on Halloween last year. As a restaurant owner, you can't afford to miss out on a slice of that pumpkin pie, right? As a business owner, you know you can't miss out on this opportunity. 

People expect Halloween-themed options this time of year, whether a spooky cocktail, a pumpkin-spiced latte, or a ghostly dessert. The problem is, that developing seasonal menus and LTOs requires a major time and resource commitment. However, Having your own dedicated app and a great first-party ordering experience can make your life easier. They help you create your Halloween menu efficiently and offer customers an engaging online experience that they'll love. This not only saves your time and resources but also shows your business as a customer-focused leader. This Halloween, give your customers what they crave and your bottom line a treat at the same time with Per Diem. The tricks are on us!

Pumpkin Spice Up Your Menu: Seasonal Offerings for a Spooktacular October

To boost Halloween sales, offer limited-time seasonal specials and spooky holiday promotions on your app. Play up the pumpkin spice craze - people go batty for it. Promote your Halloween specials ahead of time so people can plan their food plans beforehand too. Maybe do a "guess the secret ingredient" social media contest to build buzz. Having photos of the featured food and drinks on the app’s menu will further attract people to order more.

Don't just stick to typical Halloween fare like candy apples and pumpkin pie. Get creative! Here are some ideas on how you can spice up your menu:

Specialty Pumpkin Spice Drinks

Brighten up your coffee menu with pumpkin spice lattes, macchiatos, and cold brews. The warm, spicy flavors are perfect for autumn and the orange hue screams Halloween. The seasonal scarcity will drive demand, so promote them on your app and social media.

Themed Treats

Carve out sales with jack-o’-lantern-themed goodies like pumpkin whoopie pies with orange cream cheese frosting, think bat-shaped sliders, mummy-wrapped mozzarella sticks, pumpkin cranberry scones, or pumpkin cheesecake brownies. Get creative with stencils, sprinkles, candies, and frosting in Halloween colors to make treats that look as spooktacular as they taste.

Scary Good Specials

Run amazing deals on your app like “20% off all orders on Friday the 20th!” or “Black Cat Special: Free pumpkin spice latte with purchase of a black cat sugar cookie”! Deals this wonderful will haunt customers until they order.

With Per Diem’s mobile ordering platform, promoting seasonal specials and deals is a cinch. Customers will keep coming back to your app for tricks, treats, and terrific offers all October long. A few pumpkin-flavored menu additions and spooky specials can spell major success for your Halloween sales. The potential to boost revenue and capture new loyal customers is just frightening!

Fun Costume Contests

Hosting a Halloween costume contest can turn your restaurant into a lively, spirited gathering place. Encourage people to don their spookiest, most creative outfits, and offer enticing prizes for the best-dressed. Not only will this create a festive atmosphere, but it's also an excellent opportunity for customers to share their experiences, attracting more guests to your restaurant. 

Mix and Mingle with Spooky Cocktails

Why not take the Halloween experience to a whole new level with a cocktail mixing class? Invite customers to learn how to craft eerie, under the guidance of your skilled bartenders. This interactive experience not only adds a unique touch to your restaurant but also fosters customer engagement. Plus, attendees are likely to return with friends to showcase their newfound mixology skills, boosting your Halloween revenues even further.

How To Drive More Sales and Loyalty With Special Edition Menus This Halloween

Through your mobile ordering app, you can easily design promotions around Halloween to keep customers coming back. Create a Halloween rewards program or landing page in minutes without technical skills. Offer spooky specials, deals on fall flavors, or freebies to the first customers in costume. Engage customers by letting them earn points or enter contests for the chance to win a gift card.

Full App Customization 

Our simple drag-and-drop editor lets you choose from pre-made templates or start from scratch. Add images, update text and colors to match your brand and the Halloween season, or offer customized subscriptions to your loyal customers. Link your Instagram for more visibility and even send customized email campaigns to remind them about your creative seasonal offerings. 

Custom Landing Pages

Designing a personalized landing page for your mobile app is a clever move. This digital showcase is the perfect platform to attract customers with mouth-watering photos and in-depth details about your dishes and drinks, making their decision to dine with you all the more tempting. The added convenience comes when you link this landing page to your mobile app. With just a tap, customers can transition from admiring your Halloween delights to placing their orders, creating a smooth and enjoyable experience. It's a simple yet potent strategy to boost your Halloween revenue and provide your patrons with an extraordinary dining experience.

Rewards and Coupons

Offer coupon codes, discounts, and rewards through your app this Halloween. Give customers an extra incentive to order from you with promotions like:

• 10% off all Halloween menu items
• Buy one, get one 50% off Halloween-themed drinks
• Earn double rewards points on all Halloween week orders

Rewards and coupons encourage repeat customers and higher spending. People will keep coming back to redeem offers and rack up points.

Push Notifications

Send push notifications to alert customers about your Halloween promotions. Remind them about:

• Your Halloween menu launch
• Coupon codes and discount offers
• Limited-time seasonal items before they're gone

Push notifications result in high open and click-through rates, so take advantage of them to boost engagement and sales.

Social Media Integration

Promote your Halloween campaign across social media and integrate it with your app. Share photos, coupons, rewards, and more on platforms like Facebook, Instagram, and Twitter. Add social media links and share buttons in your app and on landing pages. Cross-promotion on multiple channels will maximize visibility and drive the most traffic and sales.

Final Thoughts

So there you have it, everything you need to know to make this Halloween season the spookiest and most profitable one yet for your business. Don't miss out on the opportunity to give your customers a frightfully good experience and boost your bottom line at the same time.

As an innovative owner, you know, you need to stay in touch with your customers when they are on their mobiles. Through our easy-to-use platform, you can offer mobile ordering, multiple payment options, rewards programs, and more to keep customers coming back for seconds. In a season all about indulgence, make sure you have the tools to drive more customers to indulge in your restaurant. This spooky season, make every moment count, and let Per Diem power your path to profits. The treats are yours for the taking if you dare. 

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