Hey Brooklyn! Get started with $20 off your first subscription of $40 or more.

Restaurant Guide: Use These 10 Tactics to Improve Your Google Review Strategy

Restaurant Guide: Use These 10 Tactics to Improve Your Google Review Strategy

TLDR

As a restaurant owner, you know that online reviews play a critical role in your business's success. With review sites like Google becoming the first stop for many diners, a positive presence is no longer optional - it's essential. This article will provide you with 10 proven tactics to improve your Google review strategy. You'll learn simple yet powerful ways to encourage more customers to leave feedback, respond appropriately to both positive and negative reviews, and leverage your ratings to attract new customers. With these actionable techniques in your toolbox, you'll be able to shape your online reputation and turn happy customers into five-star raves.

Chip City Cookies App's review

Ask Customers Directly to Leave Google Reviews

One of the most effective ways to increase your Google reviews is to simply ask customers directly. Though it may seem obvious, many businesses fail to proactively solicit feedback. Adopt a polite, professional approach when making these requests.

Identify Key Touchpoints

Determine the optimal times to request a review from each customer. This could be:

  • After they pay their bill
  • When sending a follow-up email or text
  • As they are leaving the premises
  • Right after they order through the app

The goal is to catch them when the experience is still fresh in their minds.

Make It Easy

Provide simple, clear instructions on how to leave a Google review. You can:

  • Include a direct link or QR code to your business listing
  • Offer step-by-step guidance for less tech-savvy customers
  • Mention it can be done quickly on their mobile device

Reducing friction improves the likelihood they'll follow through.

Use Customized Messaging

Generic requests are easily ignored. Instead, personalize your ask by:

  • Using the customer's name in emails or printed materials
  • Mentioning specific details about their visit that you appreciated
  • Thanking them for their business and loyal patronage

This extra effort shows you value their feedback as an individual.

While asking directly requires an upfront investment of time, it pays dividends. New Google reviews enhance your online reputation and can attract a steady stream of new customers over time.

Make Review Requests Convenient

Customers are far more likely to leave reviews when the process is easy and streamlined. Integrate review requests into your existing customer touchpoints to capture feedback at the ideal moments.

Prompt After Ordering

Solicit reviews right after customers place orders, while their experience is still fresh. The Per Diem mobile app enables restaurants to customize email templates with a call-to-action for leaving a Google review. Customers simply click the link to be taken directly to the review page.

Reservation Reminders

Many reservation systems offer integrations to automatically send review requests after a completed dining experience. Look for platforms that allow you to insert direct links to your Google listing. Make leaving feedback as frictionless as possible.

QR Code Prompts

Print QR codes on receipts or display them around your establishment. When scanned, these can open review sites or custom feedback pages. Offer small incentives like a discount on their next visit for completing a review.

The more convenient you make the process, the higher your review acquisition rates will be. Capture feedback at multiple touchpoints for maximum results. With an app like Per Diem, making review requests is simple and built directly into your operations.

Respond to All Google Reviews

Acknowledge Positive Feedback

Positive reviews are a great opportunity to build customer relationships and encourage others to visit your restaurant. Thank satisfied diners personally by responding to their review and addressing them by name. This small gesture shows you value their business and feedback.

Address Negative Feedback Professionally

Negative reviews happen, but how you respond matters. Stay calm and polite - avoid getting defensive or confrontational. Personalize your response by referencing specifics from their review. Apologize for any issues, take responsibility, and let them know you are working to improve. Offer to discuss further privately to resolve the situation.

Monitor and Respond Quickly

Set up notifications to be alerted when new Google reviews come in for your restaurant. Respond within a day or two while the experience is still fresh in the customer's mind. Prompt, thoughtful replies show you value customer feedback - both good and bad.

Highlight Positive Changes

Use your responses to highlight any positive changes or improvements you've made based on previous feedback. This demonstrates you are actively listening to customers and working to enhance their experience. It also gives unhappy reviewers reassurance that issues are being addressed.

Stay Consistent and Professional

Maintain a consistent, professional tone in all your review responses that aligns with your restaurant's brand voice and values. This unified approach builds trust and credibility with potential and existing customers reading the reviews.

Read the blog to learn more proven strategies to win customer reviews on Yelp too.

Final Thoughts

You have reached the end of this guide on improving your Google review strategy for your restaurant. By implementing the tactics outlined, you now have actionable steps to start collecting more customer feedback and managing your online reputation. Don't wait - get started today. The faster you implement a review generation strategy, the sooner you will reap the rewards of higher visibility and increased revenue. Keep striving for improvement. With some persistence and creativity, you can make your restaurant a success story.

TLDR

As a restaurant owner, you know that online reviews play a critical role in your business's success. With review sites like Google becoming the first stop for many diners, a positive presence is no longer optional - it's essential. This article will provide you with 10 proven tactics to improve your Google review strategy. You'll learn simple yet powerful ways to encourage more customers to leave feedback, respond appropriately to both positive and negative reviews, and leverage your ratings to attract new customers. With these actionable techniques in your toolbox, you'll be able to shape your online reputation and turn happy customers into five-star raves.

Chip City Cookies App's review

Ask Customers Directly to Leave Google Reviews

One of the most effective ways to increase your Google reviews is to simply ask customers directly. Though it may seem obvious, many businesses fail to proactively solicit feedback. Adopt a polite, professional approach when making these requests.

Identify Key Touchpoints

Determine the optimal times to request a review from each customer. This could be:

  • After they pay their bill
  • When sending a follow-up email or text
  • As they are leaving the premises
  • Right after they order through the app

The goal is to catch them when the experience is still fresh in their minds.

Make It Easy

Provide simple, clear instructions on how to leave a Google review. You can:

  • Include a direct link or QR code to your business listing
  • Offer step-by-step guidance for less tech-savvy customers
  • Mention it can be done quickly on their mobile device

Reducing friction improves the likelihood they'll follow through.

Use Customized Messaging

Generic requests are easily ignored. Instead, personalize your ask by:

  • Using the customer's name in emails or printed materials
  • Mentioning specific details about their visit that you appreciated
  • Thanking them for their business and loyal patronage

This extra effort shows you value their feedback as an individual.

While asking directly requires an upfront investment of time, it pays dividends. New Google reviews enhance your online reputation and can attract a steady stream of new customers over time.

Make Review Requests Convenient

Customers are far more likely to leave reviews when the process is easy and streamlined. Integrate review requests into your existing customer touchpoints to capture feedback at the ideal moments.

Prompt After Ordering

Solicit reviews right after customers place orders, while their experience is still fresh. The Per Diem mobile app enables restaurants to customize email templates with a call-to-action for leaving a Google review. Customers simply click the link to be taken directly to the review page.

Reservation Reminders

Many reservation systems offer integrations to automatically send review requests after a completed dining experience. Look for platforms that allow you to insert direct links to your Google listing. Make leaving feedback as frictionless as possible.

QR Code Prompts

Print QR codes on receipts or display them around your establishment. When scanned, these can open review sites or custom feedback pages. Offer small incentives like a discount on their next visit for completing a review.

The more convenient you make the process, the higher your review acquisition rates will be. Capture feedback at multiple touchpoints for maximum results. With an app like Per Diem, making review requests is simple and built directly into your operations.

Respond to All Google Reviews

Acknowledge Positive Feedback

Positive reviews are a great opportunity to build customer relationships and encourage others to visit your restaurant. Thank satisfied diners personally by responding to their review and addressing them by name. This small gesture shows you value their business and feedback.

Address Negative Feedback Professionally

Negative reviews happen, but how you respond matters. Stay calm and polite - avoid getting defensive or confrontational. Personalize your response by referencing specifics from their review. Apologize for any issues, take responsibility, and let them know you are working to improve. Offer to discuss further privately to resolve the situation.

Monitor and Respond Quickly

Set up notifications to be alerted when new Google reviews come in for your restaurant. Respond within a day or two while the experience is still fresh in the customer's mind. Prompt, thoughtful replies show you value customer feedback - both good and bad.

Highlight Positive Changes

Use your responses to highlight any positive changes or improvements you've made based on previous feedback. This demonstrates you are actively listening to customers and working to enhance their experience. It also gives unhappy reviewers reassurance that issues are being addressed.

Stay Consistent and Professional

Maintain a consistent, professional tone in all your review responses that aligns with your restaurant's brand voice and values. This unified approach builds trust and credibility with potential and existing customers reading the reviews.

Read the blog to learn more proven strategies to win customer reviews on Yelp too.

Final Thoughts

You have reached the end of this guide on improving your Google review strategy for your restaurant. By implementing the tactics outlined, you now have actionable steps to start collecting more customer feedback and managing your online reputation. Don't wait - get started today. The faster you implement a review generation strategy, the sooner you will reap the rewards of higher visibility and increased revenue. Keep striving for improvement. With some persistence and creativity, you can make your restaurant a success story.

Doron Segal
Doron Segal

Hey I'm Doron, the co-founder & CTO of Per Diem — a mobile app platform for restaurants. I'm also a dad and a husband. I love to travel and meet new people.I love creating things, and see people using the stuff I built.Prior to Per Diem I worked at Saildrone, OpenTable, Apple, Beats Music, Siemens.

Tomer Molovinsky
Tomer Molovinsky

A second time founder with a passion for building products at the intersection of hospitality and technology. I've had the pleasure of launching reservation systems, mobile payment solutions, and loyalty programs at OpenTable and Resy, and witnessed how operators were losing a direct connection with their customers online. We built Per Diem to strengthen the relationships that businesses have with those customers, and to ensure that local businesses can thrive in today's economy.

Ashley Rodriguez
Ashley Rodriguez

Ashley is a freelance writer and podcast producer based in Madison, Wisconsin. She hosts a podcast called Boss Barista and writes an accompanying newsletter with full transcripts of each episode and articles about coffee and restaurant work. You can check out her work here (ashleyrodriguez.work/).

Explore featured restaurants and cafes

Why Teaven’s Mobile Ordering Success Is a Model for Other French Tea Brands?
Why Teaven’s Mobile Ordering Success Is a Model for Other French Tea Brands?
Read Case study
How Mid Atlantic Seafood Leverages Per Diem’s App for Higher Delivery Sales
How Mid Atlantic Seafood Leverages Per Diem’s App for Higher Delivery Sales
Read Case study
Crave Cookies Left Square for Franchise & Built a Per Diem App to Challenge Crumbl
Crave Cookies Left Square for Franchise & Built a Per Diem App to Challenge Crumbl
Read Case study
Coffee Dose Cafe's Winning Website Strategies for App Promotion
Coffee Dose Cafe's Winning Website Strategies for App Promotion
Read Case study
How Bakeries Like Chip City Use Referral Programs to Increase Customer Counts
How Bakeries Like Chip City Use Referral Programs to Increase Customer Counts
Read Case study
Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Skip the Line: How Groovy Goose Coffee Streamlined Orders With a Mobile App
Read Case study
How Boba Bliss Drove Sales Through Mobile App Coupons
How Boba Bliss Drove Sales Through Mobile App Coupons
Read Case study
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
What Makes Iron Paffles & Coffee Stand Out in Charlottesville
Read Case study
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
How Kona Coffee Roasters Transformed NYC’s Commuter Coffee Culture with Per Diem
Read Case study
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
How Kimchi Box Became Michigan's Favorite Restaurant With Mobile Ordering
Read Case study
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
How Arkansas' the Busy Bean Tops Charts on Google Play With a Custom Mobile App
Read Case study
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
How Crema Coffee & Soda is Satisfying Customers in Utah With a Soda Pop App
Read Case study
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
How Lucky Coffee Boosts Mobile App Adoption Through Email Campaigns
Read Case study
How Per Diem Helps Oaks Coffee House Give Back to The Chattanooga Community
How Per Diem Helps Oaks Coffee House Give Back to The Chattanooga Community
Read Case study
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Run Your Cafe Like a Bank: How Ethereal Cafe Created a Starbucks-Style Mobile App
Read Case study
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
From One-Timers To Regulars: How Empire Tea and Coffee Transformed Customer Loyalty with Per Diem
Read Case study
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
How Cosmic Coffeehouse Teamed Up with Per Diem and Square for an Out-of-This-World Grand Opening
Read Case study
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
How Kino's Coffee and Others Have Boosted Their Sales with Push Notifications
Read Case study
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Coupon Codes That Work: Chip City's Free Cookie Strategy for Customer Acquisition
Read Case study
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
From Local Comfort Food to High Tech: How Joanie’s Modernized Operations
Read Case study
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Rebranding a Bubble Tea Brand: How Niko Niko Boba Expanded Beyond Chatime
Read Case study
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
How Plomo Quesadillas Won Over Gen-Z With Square Loyalty
Read Case study
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
The Perfect Blend: How Coffee Dose Boosted Brand Loyalty with Per Diem
Read Case study
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Ambee Coffee's Rebrand and Per Diem: A Match Made for Expansion
Read Case study
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Why Kino's Coffee Switched Mobile Apps: A Case Study in Improving the Customer Experience
Read Case study
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
How DoorDash Drive and Per Diem Fueled Masala Wok and Tikka Shack's Delivery Dreams
Read Case study
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Per Diem's Square Integration: How Island Flavor Streamlined Operations
Read Case study
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Hidden Grounds Case Study: When Apps Meet Customer Loyalty, Magic Happens
Read Case study
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Scan for a Free Cookie: How Chip City's QR Codes Drove App Adoption
Read Case study
Close Line
Try Per Diem
Sign up for our monthly newsletter for all the latest in local restaurant trends, industry insights, and Per Diem product updates.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line

Unlock new insights and trends by
downloading Ultimate Guide for Launching a Mobile Ordering App.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close Line