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What to keep in mind when creating offers to increase walk-ins at your restaurant

What to keep in mind when creating offers to increase walk-ins at your restaurant

TLDR

In today's competitive restaurant landscape, attracting foot traffic is crucial for fast-casual eateries to thrive. Daily offers serve as powerful magnets, drawing in customers seeking value and excitement. This blog explores 5 must-have strategies for crafting irresistible offers that keep customers coming back for more.

Why Daily Deals Matter for Your Restaurant

In the fast-casual dining industry, foot traffic is what keeps your restaurant thriving. It's all about the flow of customers walking through your doors, eager to enjoy a tasty meal. Daily deals are your secret weapon for attracting these hungry visitors and turning them into loyal fans. In this blog, we'll explore why daily offers are crucial for restaurants like yours and share simple strategies to create irresistible deals. Whether it's leveraging mobile apps, tapping into psychological triggers, or offering in-store exclusives, these tips will help you bring more customers through your doors and keep them coming back for more.

Leverage a Mobile App with Loyalty Programs

Today, mobile apps are more than just handy tools; they're essential for fostering customer loyalty and driving foot traffic to your restaurant.

Benefits of Mobile App Loyalty Programs

Mobile apps with loyalty programs offer a direct line of communication with your customers, allowing you to engage with them on a personal level. These programs encourage repeat visits by rewarding customers for their loyalty, whether through discounts, freebies, or exclusive offers. By keeping your brand top-of-mind and offering tangible incentives, you can turn occasional diners into loyal regulars.

Per Diem’s Integration with Square Loyalty 

One example of a mobile app solution is Per Diem, which seamlessly integrates with Square Loyalty. This integration allows you to create a customized app that reflects your brand identity while leveraging Square's loyalty features. Within your Per Diem dashboard, you can set up and manage loyalty programs, track customer engagement, and drive repeat business—all from one convenient platform.

In-App Perks to Drive Engagement and Foot Traffic

To encourage customers to download and use your restaurant's mobile app, it's essential to offer compelling in-app perks. These perks can range from exclusive discounts and promotions to bonus rewards for frequent visits. By providing tangible incentives for app usage, such as a free appetizer or a complimentary dessert on their next visit, you can entice customers to become loyal app users and, ultimately, loyal patrons of your restaurant.

Psychological Triggers in Crafting Irresistible Offers

Understanding human behavior is key to crafting offers that customers can't resist. Let's dive into the psychology behind what makes offers compelling and how you can harness these triggers to drive foot traffic to your restaurant.

Scarcity and Urgency

Scarcity and urgency are powerful motivators that play on the fear of missing out (FOMO). By highlighting limited quantities or time-sensitive deals, you create a sense of urgency that prompts customers to act quickly. For example, offering a limited number of discounted meals or promoting a flash sale for a few hours only can drive foot traffic by enticing customers to seize the opportunity before it's gone. An example of this would be promoting a "One-Day Only Special" where the first 50 customers receive a free appetizer with their meal, creating a sense of urgency to visit the restaurant.

Building Perceived Value

Perceived value is all about how customers perceive the worth of your offers relative to their cost. To maximize perceived value, focus on highlighting the benefits customers will receive rather than just the price. For instance, instead of simply offering a discount, emphasize the value customers will get from enjoying a delicious meal at a discounted price. By framing your offers in terms of the benefits they provide, you can make them more appealing and increase foot traffic to your restaurant. An example could be promoting a "Family Feast Bundle" where customers receive a discounted price on a meal package that includes a main dish, sides, and desserts, highlighting the value of enjoying a complete family meal at a great price.

Nail the Pricing

Pricing plays a crucial role in shaping customers' perceptions of value and determining whether an offer is compelling. Experiment with different pricing strategies, such as bundling items together for a discounted price or offering tiered pricing options, to find the sweet spot that resonates with your target audience. By striking the right balance between affordability and perceived value, you can create offers that drive foot traffic and keep customers coming back for more.

For example, Pizza Hut's "$5 Lineup" offers pizzas, wings, and other items priced at $5 each when ordering two or more. This promotion provides value while enticing customers with affordable options, effectively driving foot traffic to their restaurants.

Provide Exclusive In-Store Experiences

Offering unique incentives for customers to visit your restaurant in person can set you apart from the competition and drive foot traffic.

Creating a Memorable Dining Experience

In-store exclusives create a sense of excitement and anticipation for customers, giving them a reason to step inside your restaurant. By offering something they can't get anywhere else, whether it's a limited-time menu item or a special discount, you create a memorable dining experience that encourages repeat visits and word-of-mouth recommendations.

Examples of In-Store Exclusives

There are countless ways to offer in-store exclusives to entice customers through your doors. Some examples include:

  • Introducing a seasonal menu featuring unique dishes or ingredients that are only available for a limited time.
  • Offering exclusive discounts or promotions to in-store diners, such as a "Happy Hour" special or a loyalty program that rewards customers for dining in.
  • Providing complimentary tastings or samples of new menu items to encourage customers to try something different and exciting.

By leveraging in-store exclusives, you can create a buzz around your restaurant and drive foot traffic while also delighting customers. 

Enhance Customer Experience with Digital Assistance

Providing live assistance in-store through digital applications can revolutionize the way customers interact with your restaurant, enhancing their experience and driving foot traffic. 

Seamless Support and Guidance

Tour digital touchpoints offer customers instant access to assistance and guidance while they're in your restaurant. Whether they have questions about the menu, need help placing an order, or want to provide feedback, live assistance via digital apps ensures they receive prompt support. This seamless experience enhances customer satisfaction and encourages them to return for future visits.

Implementing Mobile Technology Effectively

To implement mobile technology effectively, consider the following suggestions:

  • Offer a user-friendly interface that allows customers to easily navigate the app and access the assistance they need. Per Diem offers a user-friendly interface that is loved by the majority of owners, making it easy for customers to interact with the app.
  • Provide comprehensive training for your staff to ensure they're proficient in using the tools and can offer assistance when required.
  • Encourage customers to download and use the app by promoting its benefits, such as secure payments, exclusive offers, and seamless ordering.
  • Collect feedback from customers to continuously improve your offerings and customer service and tailor it to their needs and preferences.

By leveraging digital applications to provide live assistance in-store, you can enhance the customer experience, drive foot traffic, and differentiate your restaurant from the competition.

Connect with Your Community through Personalized Content

Tailoring offers and content to your local audience can significantly impact your restaurant's success. 

Building a Sense of Community

By creating personalized and localized content, you can strengthen your connection with the community and build a sense of belonging among your customers. Highlighting local events, landmarks, and traditions in your marketing materials and offers demonstrates your commitment to the community and makes customers feel valued and understood.

Crafting Content that Speaks to Your Audience

When creating personalized and localized content, consider the following strategies:

  • Showcase menu items inspired by local flavors, ingredients, or culinary traditions. For example, if your restaurant is located in a coastal town, feature seafood specials or dishes that incorporate locally sourced ingredients.
  • Highlight community partnerships and collaborations with local businesses or organizations. Whether it's hosting a charity event or participating in a neighborhood festival, showcasing your involvement in the community can attract customers who share your values and interests.

By crafting personalized and localized content that speaks to your audience, you can deepen your connection with the community, drive foot traffic to your restaurant, and foster loyalty among your customers.

Final Thoughts 

You've now explored several key strategies fast-casual restaurants can use to draw customers in and create daily deals that are too good to pass up. From leveraging mobile apps with loyalty programs to tapping into psychological triggers and offering in-store exclusives, there are plenty of ways to attract customers to your establishment. By providing personalized, localized content and enhancing the overall customer experience with digital assistance, you can deepen your connection with the community and keep patrons coming back for more. So, why keep waiting? Put these strategies into practice to see the impact they have on growing daily walk-ins and improving the success of your restaurant.

What to keep in mind when creating offers to increase walk-ins at your restaurant

What to keep in mind when creating offers to increase walk-ins at your restaurant
by
Soma Amir
by
Doron Segal
by
Tomer Molovinsky
by
Olivia Terenzio
by
Jessica Buckley
by
Ashley Rodriguez
March 25, 2020

TLDR

In today's competitive restaurant landscape, attracting foot traffic is crucial for fast-casual eateries to thrive. Daily offers serve as powerful magnets, drawing in customers seeking value and excitement. This blog explores 5 must-have strategies for crafting irresistible offers that keep customers coming back for more.

Why Daily Deals Matter for Your Restaurant

In the fast-casual dining industry, foot traffic is what keeps your restaurant thriving. It's all about the flow of customers walking through your doors, eager to enjoy a tasty meal. Daily deals are your secret weapon for attracting these hungry visitors and turning them into loyal fans. In this blog, we'll explore why daily offers are crucial for restaurants like yours and share simple strategies to create irresistible deals. Whether it's leveraging mobile apps, tapping into psychological triggers, or offering in-store exclusives, these tips will help you bring more customers through your doors and keep them coming back for more.

Leverage a Mobile App with Loyalty Programs

Today, mobile apps are more than just handy tools; they're essential for fostering customer loyalty and driving foot traffic to your restaurant.

Benefits of Mobile App Loyalty Programs

Mobile apps with loyalty programs offer a direct line of communication with your customers, allowing you to engage with them on a personal level. These programs encourage repeat visits by rewarding customers for their loyalty, whether through discounts, freebies, or exclusive offers. By keeping your brand top-of-mind and offering tangible incentives, you can turn occasional diners into loyal regulars.

Per Diem’s Integration with Square Loyalty 

One example of a mobile app solution is Per Diem, which seamlessly integrates with Square Loyalty. This integration allows you to create a customized app that reflects your brand identity while leveraging Square's loyalty features. Within your Per Diem dashboard, you can set up and manage loyalty programs, track customer engagement, and drive repeat business—all from one convenient platform.

In-App Perks to Drive Engagement and Foot Traffic

To encourage customers to download and use your restaurant's mobile app, it's essential to offer compelling in-app perks. These perks can range from exclusive discounts and promotions to bonus rewards for frequent visits. By providing tangible incentives for app usage, such as a free appetizer or a complimentary dessert on their next visit, you can entice customers to become loyal app users and, ultimately, loyal patrons of your restaurant.

Psychological Triggers in Crafting Irresistible Offers

Understanding human behavior is key to crafting offers that customers can't resist. Let's dive into the psychology behind what makes offers compelling and how you can harness these triggers to drive foot traffic to your restaurant.

Scarcity and Urgency

Scarcity and urgency are powerful motivators that play on the fear of missing out (FOMO). By highlighting limited quantities or time-sensitive deals, you create a sense of urgency that prompts customers to act quickly. For example, offering a limited number of discounted meals or promoting a flash sale for a few hours only can drive foot traffic by enticing customers to seize the opportunity before it's gone. An example of this would be promoting a "One-Day Only Special" where the first 50 customers receive a free appetizer with their meal, creating a sense of urgency to visit the restaurant.

Building Perceived Value

Perceived value is all about how customers perceive the worth of your offers relative to their cost. To maximize perceived value, focus on highlighting the benefits customers will receive rather than just the price. For instance, instead of simply offering a discount, emphasize the value customers will get from enjoying a delicious meal at a discounted price. By framing your offers in terms of the benefits they provide, you can make them more appealing and increase foot traffic to your restaurant. An example could be promoting a "Family Feast Bundle" where customers receive a discounted price on a meal package that includes a main dish, sides, and desserts, highlighting the value of enjoying a complete family meal at a great price.

Nail the Pricing

Pricing plays a crucial role in shaping customers' perceptions of value and determining whether an offer is compelling. Experiment with different pricing strategies, such as bundling items together for a discounted price or offering tiered pricing options, to find the sweet spot that resonates with your target audience. By striking the right balance between affordability and perceived value, you can create offers that drive foot traffic and keep customers coming back for more.

For example, Pizza Hut's "$5 Lineup" offers pizzas, wings, and other items priced at $5 each when ordering two or more. This promotion provides value while enticing customers with affordable options, effectively driving foot traffic to their restaurants.

Provide Exclusive In-Store Experiences

Offering unique incentives for customers to visit your restaurant in person can set you apart from the competition and drive foot traffic.

Creating a Memorable Dining Experience

In-store exclusives create a sense of excitement and anticipation for customers, giving them a reason to step inside your restaurant. By offering something they can't get anywhere else, whether it's a limited-time menu item or a special discount, you create a memorable dining experience that encourages repeat visits and word-of-mouth recommendations.

Examples of In-Store Exclusives

There are countless ways to offer in-store exclusives to entice customers through your doors. Some examples include:

  • Introducing a seasonal menu featuring unique dishes or ingredients that are only available for a limited time.
  • Offering exclusive discounts or promotions to in-store diners, such as a "Happy Hour" special or a loyalty program that rewards customers for dining in.
  • Providing complimentary tastings or samples of new menu items to encourage customers to try something different and exciting.

By leveraging in-store exclusives, you can create a buzz around your restaurant and drive foot traffic while also delighting customers. 

Enhance Customer Experience with Digital Assistance

Providing live assistance in-store through digital applications can revolutionize the way customers interact with your restaurant, enhancing their experience and driving foot traffic. 

Seamless Support and Guidance

Tour digital touchpoints offer customers instant access to assistance and guidance while they're in your restaurant. Whether they have questions about the menu, need help placing an order, or want to provide feedback, live assistance via digital apps ensures they receive prompt support. This seamless experience enhances customer satisfaction and encourages them to return for future visits.

Implementing Mobile Technology Effectively

To implement mobile technology effectively, consider the following suggestions:

  • Offer a user-friendly interface that allows customers to easily navigate the app and access the assistance they need. Per Diem offers a user-friendly interface that is loved by the majority of owners, making it easy for customers to interact with the app.
  • Provide comprehensive training for your staff to ensure they're proficient in using the tools and can offer assistance when required.
  • Encourage customers to download and use the app by promoting its benefits, such as secure payments, exclusive offers, and seamless ordering.
  • Collect feedback from customers to continuously improve your offerings and customer service and tailor it to their needs and preferences.

By leveraging digital applications to provide live assistance in-store, you can enhance the customer experience, drive foot traffic, and differentiate your restaurant from the competition.

Connect with Your Community through Personalized Content

Tailoring offers and content to your local audience can significantly impact your restaurant's success. 

Building a Sense of Community

By creating personalized and localized content, you can strengthen your connection with the community and build a sense of belonging among your customers. Highlighting local events, landmarks, and traditions in your marketing materials and offers demonstrates your commitment to the community and makes customers feel valued and understood.

Crafting Content that Speaks to Your Audience

When creating personalized and localized content, consider the following strategies:

  • Showcase menu items inspired by local flavors, ingredients, or culinary traditions. For example, if your restaurant is located in a coastal town, feature seafood specials or dishes that incorporate locally sourced ingredients.
  • Highlight community partnerships and collaborations with local businesses or organizations. Whether it's hosting a charity event or participating in a neighborhood festival, showcasing your involvement in the community can attract customers who share your values and interests.

By crafting personalized and localized content that speaks to your audience, you can deepen your connection with the community, drive foot traffic to your restaurant, and foster loyalty among your customers.

Final Thoughts 

You've now explored several key strategies fast-casual restaurants can use to draw customers in and create daily deals that are too good to pass up. From leveraging mobile apps with loyalty programs to tapping into psychological triggers and offering in-store exclusives, there are plenty of ways to attract customers to your establishment. By providing personalized, localized content and enhancing the overall customer experience with digital assistance, you can deepen your connection with the community and keep patrons coming back for more. So, why keep waiting? Put these strategies into practice to see the impact they have on growing daily walk-ins and improving the success of your restaurant.

Soma Amir

About the author

Doron Segal

About the author

Hey I'm Doron, the co-founder & CTO of Per Diem — a mobile app platform for restaurants. I'm also a dad and a husband. I love to travel and meet new people.I love creating things, and see people using the stuff I built.Prior to Per Diem I worked at Saildrone, OpenTable, Apple, Beats Music, Siemens.

Tomer Molovinsky

About the author

A second time founder with a passion for building products at the intersection of hospitality and technology. I've had the pleasure of launching reservation systems, mobile payment solutions, and loyalty programs at OpenTable and Resy, and witnessed how operators were losing a direct connection with their customers online. We built Per Diem to strengthen the relationships that businesses have with those customers, and to ensure that local businesses can thrive in today's economy.

Olivia Terenzio

About the author

Jessica Buckley

About the author

Ashley Rodriguez

About the author

Ashley is a freelance writer and podcast producer based in Madison, Wisconsin. She hosts a podcast called Boss Barista and writes an accompanying newsletter with full transcripts of each episode and articles about coffee and restaurant work. You can check out her work here (ashleyrodriguez.work/).

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