You've probably heard that TikTok is the next big thing. And you're probably wondering what all the hype is about. Believe it or not, TikTok is more than just a platform for people to post clips of themselves lip syncing to their favorite songs. It's actually a powerful marketing tool that can be used to reach a whole new audience.

TikTok Ads are a great way to expose your product to potential customers who might not be reached through traditional advertising methods. And because TikTok is such a popular app, your ad will have a significant chance of gaining lots of traction. So if you're looking to expand your customer base, TikTok Ads should definitely be part of your acquisition strategy.

What Is TikTok?

You've probably heard of TikTok by now – it's that app with all the teenagers making hilarious videos. With over 1 billion active users, it's no wonder that businesses are starting to take notice.

To create an ad on TikTok, you'll first need to set up an account and pass an approval process. (Don't worry, it's not as tedious as setting up a Facebook page.) Once you're verified, you can start creating video ads.

And if you're wondering whether or not it's worth the effort, consider this: 93% of brands reported gaining at least one new customer because of a video on social media. That's pretty impressive!

Why TikTok Is an Attractive Acquisition Channel

You may be wondering why you should add TikTok ads to your acquisition strategy. Well, let us count the ways: For starters, TikTok Ads are an all-in-one tool for marketers. You can use them to create high quality videos, drive traffic to your website, and even retarget leads. They're also a great way to target young, engaged consumers – something that's crucial for DTC brands.

But the real clincher? TikTok Ads are incredibly authentic. You won't find any of the polished, over-the-top content that you see on other channels. Instead, users creatively share real-life moments that resonate with their followers. So if you want to connect with your target audience in a genuine way, TikTok is the place to be.

How to Create TikTok Ads

Creating a campaign is easy – just follow these simple steps:

First, head on over to the "Campaigns" tab and click on the "Create" button. Once you're in there, you'll be able to choose from a variety of campaign objectives, such as website clicks or installing an app.

Next, you'll need to decide who your target audience is. TikTok offers advertisers the ability to target ads by interests, age, gender, and other factors. So take some time to figure out who you want to see your ad.

Finally, it's time to create your ad! TikTok offers a wide range of creative options, such as videos, carousels, and slideshows. So get filming and make sure your ad stands out from the crowd.

What Type of TikTok Ads to Create

Now that you've created an account and chosen your ad format, it's time to start creating your first ad. But what should you create?

There are many different types of TikTok ads, so it all depends on what you're trying to promote. If you're promoting a product, you might want to create an image ad. If you're promoting a video, you might want to create a video ad. And if you're promoting content, you might want to create a Spark ad.

So think about what you want to promote, and then choose the right type of ad for it.

Best Practices for TikTok Ads

Here are a few tips for getting started: make sure your ad content is true to your company's values and conforms with your branding. Be direct. Utilize precise targeting. You can connect with potential customers by specifying your audience by gender, location, age, interests, and other unique variables, and the algorithm will do the rest.

The key to success on TikTok is authenticity. So make sure your ads reflect your brand in a way that feels genuine and interesting to users. And remember – the better your ads are, the more likely you are to convert those views into customers.

How to Measure Success With TikTok Ads

In order to measure the success of your TikTok Ads campaign, it's important to understand which key performance indicators (KPIs) to track. Some of the most important KPIs in 2022 include return on investment (ROI) and click-through rate (CTR).

When creating your campaign, it's important to consider things like your target audience and whether you'll be collaborating with other accounts. By understanding these factors, you'll be able to create a campaign that is both successful and effective.

Conclusion

As you can see, incorporating TikTok ads into your acquisition strategy can be extremely effective in driving exponential user growth. But it's not just about the number of users you reach; it's also about buyer intent.

Creative content that resonates with users and sparks their curiosity is key to success on TikTok. So make sure you partner with a creative agency that understands your brand and can help you create engaging and effective ads.