TLDR

National Tortilla Chip Day is just around the corner, arriving on February 24th, and it's the perfect time for you to cash in on this lucrative opportunity. While many small restaurants may overlook the potential of National Food Holidays, smart chains see them as golden tickets to boost their earnings. In this blog post, we'll dive into the benefits of incorporating Square into your restaurant's operations and how it can enhance your profits on National Tortilla Chip Day. Let's break it down and make sure your restaurant is set for a financial win this year.

Leverage National Tortilla Chip Day to Boost Sales

Promote Buy One, Get One Deals

National Tortilla Chip Day is the perfect opportunity for restaurants to run buy-one, get-one promotions on tortilla chips, salsas, and other Mexican fare. Offering customers two items for the price of one is an attractive deal that can boost sales and attract new diners. Restaurants should promote these deals through social media, email marketing, and in-store signage in the days leading up to the holiday.

Launch an Instagram Campaign

Instagram is a key platform for restaurants to connect with customers. For National Tortilla Chip Day, restaurants can launch an interactive Instagram campaign that offers customers the chance to win free food, conditional discounts, gift cards, or other prizes. For example, restaurants can ask followers to post photos of their favorite tortilla chip dishes, tag the restaurant’s Instagram account, and use a campaign hashtag to enter to win. This type of user-generated content campaign can increase brand visibility and drive new followers.

Partner With Influencers

Influencers on social media boast engaged followings, making them valuable allies in promoting National Tortilla Chip Day deals and events. To tap into this potential, restaurants can seek out influencers in their local area or industry and establish partnerships. Offering complimentary meals, they can showcase the establishment on Instagram and other platforms, introducing it to a fresh audience. Through strategic influencer collaborations, local eateries can greatly broaden their reach for the holiday.

Use Square to Maximize Sales on This National Food Holiday

Why Square Integration Matters?

Square goes beyond being a POS - it's a strategic partner in maximizing profits. With streamlined transactions and enhanced inventory management, Square simplifies the payment process, ensuring quick transactions during peak holiday times.

Its robust analytics tools allow restaurants to make data-driven decisions to increase revenue on National Tortilla Chip Day. By analyzing historical sales data from the holiday, businesses can adjust pricing, marketing, and operations strategies to capture the most sales.

Analyze Historical Sales to Set Competitive Prices

Square’s online Dashboard provides an overview of daily sales so restaurants can compare figures from previous years to determine the optimal price points for menu items. For example, if tortilla chip sales rose considerably last year, you may increase prices slightly while remaining competitive. Margins matter, so finding the sweet spot that maximizes profits without deterring customers is key.

Enhance Your Marketing to Spread Awareness

Implementing marketing campaigns around National Food Holidays helps raise brand visibility and attract new customers. Restaurants can announce special Tortilla Chip Day promotions and deals on social media, email newsletters, and their website. User-generated content featuring customers enjoying your tortilla chips on social media also helps to build hype.

Offer Convenient Ordering Options

With more people opting for takeout and delivery, providing easy ways to order is essential. Restaurants using Square can leverage Per Diem's customized online ordering app for pickup and delivery. Customers can place orders directly through the mobile app, allowing staff to prepare efficiently for the expected increase in tortilla chip sales on the holiday.

Offering competitive pricing, boosting marketing, and providing convenient ordering are key ways for restaurants to make the most of National Tortilla Chip Day using Square. Capturing the momentum around this popular food holiday translates into higher sales and revenue, helping to grow your business.

Learn From Moe's Southwest Grill's National Tortilla Chip Day Campaign

To capitalize on this National Food Holiday, just look at what Moe's Southwest Grill, a fast-casual spot, did. Moe has set the bar high for leveraging the occasion to attract customers and drive sales by executing engaging social media campaigns.

Moe's Southwest Grill collaborated with Cash App, Square's app, to distribute $25,000 in rewards. By partnering with a popular finance app, Moe's gained access to Cash App's large user base and increased brand visibility. Restaurants can benefit similarly by partnering with digital wallets to reach new audiences and drive traffic.

Offering Generous Rewards and Incentives

Moe's Southwest Grill gave away $10, $50, and $100 in cash rewards, incentivizing many customers to purchase. Restaurants should offer generous coupons, discounts, and rewards on National Tortilla Chip Day to spur sales. Digital wallets often provide tools for creating and distributing rewards, allowing targeted couponing.

Running Exciting Social Media Campaigns

Moe's Southwest Grill built buzz for their rewards program through social media. Their campaign featured images of Cash App rewards and encouraged customers to make purchases for a chance to win. Restaurants can use social media similarly by posting about specials, sharing customer photos, and running social media contests. An engaging social media campaign will raise awareness and drive customers to your restaurant.

Rewarding Loyal Customers

Moe also offered triple rewards points for its Rewards members, incentivizing loyal customers. Restaurants should reward loyal patrons on National Holidays with special discounts, bonus rewards points, or members-only perks. Rewarding your best customers will keep them coming back and encourage higher spending.

By following Moe's Southwest Grill's lead, restaurants can turn National Tortilla Chip Day into a profitable occasion. Finance app partnerships, generous incentives, social media campaigns, and loyal customer rewards are all strategies for increasing revenue during this quirky food holiday.

Offer Deals and Promotions With the Per Diem App

Per Diem, Square’s white-label mobile ordering app provides restaurants the ability to create customized promotions and discounts to increase customer acquisition. By offering an enticing promotion through the app to celebrate the holiday, you can attract new and existing customers to order from your restaurant.

You might offer a free side of guacamole or nachos with any entree purchase, a buy-one-get-one deal on signature margaritas, or a discount on delivery fees. Promoting your deals through social media, email marketing, and within the app itself will drive initial downloads and orders.

Measure Results and Optimize for the Future

Track Sales and Revenue

Closely monitor your sales data using the point-of-sale (POS) to determine the impact of your promotions. Analyzing sales numbers from the weeks leading up to the event will establish a revenue benchmark to compare against. Significant increases on the day of the event confirm the success of your marketing efforts. For future planning, scrutinize sales numbers by product to pinpoint popular items. With this data, you can refine your menu and marketing to align with customer preferences.

Review Labor Costs

While temporary staff may be needed to handle increased traffic on National Tortilla Chip Day, labor costs must be kept in check to optimize profits. Review your labor cost percentage reports, aiming for industry standards. If labor costs exceed revenue gains, reevaluate staffing levels and processes to improve efficiency for the next event.

Refine Your Strategy

The days following National Tortilla Chip Day present an opportunity to evaluate your strategy and make improvements for the future. Survey customers and staff to gather feedback on what worked well and potential areas of improvement. Did your promotions and marketing sufficiently raise awareness of the event? Did operations run smoothly? What types of offers or activities resonated most with customers? With lessons learned, begin planning your strategy for next year’s National Tortilla Chip Day to boost revenue through an even more successful event.

Continuously optimizing your strategy and managing key metrics like sales, costs, and revenue will help maximize profits for your restaurant not just on National Tortilla Chip Day but throughout the year. Careful analysis of performance is the key to effective revenue management.

Final Thoughts

As you look to boost revenue on National Tortilla Chip Day, don't miss the opportunity to engage customers with creative promotions leveraging Square. By offering limited-time coupons, contests, and specials around February 24th, you can drive foot traffic, and increase sales. Take inspiration from innovative brands and brainstorm fun, shareable ways to celebrate the holiday. With smart planning and the right mobile tools, your restaurant can make the most of National Tortilla Chip Day to connect with customers and improve your bottom line.

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