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Inside Sweetgreen's Sweetpass: The Fast Casual Chain's Attempt at Generating Recurring Revenue

Inside Sweetgreen's Sweetpass: The Fast Casual Chain's Attempt at Generating Recurring Revenue
TLDR

Have you ever been in one of those 'choose your own adventure' situations? That's how I felt when I was first presented with the idea of Sweetgreen's sweetpass. It's a subscription service created to help make dining at the fast casual chain easier—and, most importantly, more frequent.

But is it actually an innovation? Could this be the start of a new wave of restaurant subscriptions? Or is it simply another way for restaurants to get you to spend money? Let’s take a closer look at Sweetgreen’s sweetpass and see what it can do for you. In this article, we'll discuss what Sweetgreen's sweetpass has to offer and why it could revolutionize the fast-casual industry as we know it.

Sweetgreen Launches Sweetpass Subscription Program

As the restaurant industry continues to grapple with the pandemic, Sweetgreen is taking their game to the next level and exploring ways to generate recurring revenue. Enter Sweetpass, the fast casual chain's attempt at a subscription program.

With Sweetpass, you'll get rewards and birthday treats, menu exclusives, and more as a loyal customer—all for free. Take it a step further with Sweetpass+ for just $10 per month and you'll enjoy $3 off of your daily orders, priority support, and bonus delivery perks. That means you can score a $3 discount on meals every day for a month—a great deal that's sure to bring in repeat customers.

Sweetgreen is leading the pack with their innovative program—and now we wait to see how other chains jump on board!

How Sweetpass Works: $3 Off Daily, Free Delivery and Member Perks

Sweetgreen recently launched Sweetpass+, the restaurant chain's attempt at generating recurring revenue. It's a subscription program that costs only $10 per month and offers members $3 off orders each day, as well as free delivery once per month.

But that’s not all. Sweetpass+ members receive exclusive access to member-only perks, such as discounts on select items, early access to special offers and events, as well as invitations to Sweetgreen perks throughout the year. Once you have a Sweetpass+, you can use it to place orders at any of their participating locations in the U.S., making it easy to get your order quickly and conveniently.

So if you are looking for a way to enjoy your favorite Sweetgreen offerings without spending too much, then signing up for the Sweetpass+ subscription program could be right for you. Start your subscription today and enjoy all the benefits of being a Sweetpass+ member!

Why Restaurant Subscriptions Are a New Revenue Stream

Have you ever heard of a restaurant subscription? Believe it or not, you can now subscribe to your favorite restaurants. Sweetgreen's Sweetpass is trying to jump into the subscription game and they may be onto something—subscription models help restaurants ensure steady revenue and customer visits, while offering customers bonus experiences and rewards.

Subscriptions are a popular way for businesses to bring in consistent revenue. Subscription models combine recurring income with brand involvement from the customer, which helps to build loyalty. Restaurants are uniquely positioned for subscription models since their business model relies on regular customer visits.

With Sweetgreen's Sweetpass, customers can receive discounts on their orders, free delivery depending on order size, exclusive access to limited-edition menu items and more. This model allows customers to save money while also giving them additional incentives to keep coming back to the restaurant as opposed to competitors. Plus, having a subscription decreases the amount of time spent ordering since subscriptions keep track of customers’ preferences for them — letting them simply press "order" every time they want food delivered or pick-up from their favorite restaurant!

@halleykate You guys know I’m @sweetgreen biggest fan so I’m so excited about their new loyalty program sweetpass! #sweetgreen ♬ original sound - halley
Comparing Sweetpass to Other Restaurant Loyalty Programs

Let's compare Sweetpass to the loyalty programs of other fast-casual restaurants.

Sweetpass is a two-tiered model, so customers can choose which membership works best for them. At the base tier, customers pay a $9.99/month membership fee to get discounts (10% off orders over $20), rewards for orders, birthday treats and access to menu exclusives. Plus free shipping if you order delivery through sweetgreen's app.

At the top tier, New Appetite ($19.99/month), customers get all of the benefits of the base tier plus 20% off orders over $50, invitations to special events and more free shipping on app deliveries—so there are even more perks if you're willing to spend just a little bit extra each month.

Compared to other fast-casual loyalty programs like Chipotle's Chiptopia or Starbucks' loyalty program, where you have to wait for rewards after accumulated visits or purchases, Sweetpass' flat monthly fee promises immediate and ongoing rewards—making it an attractive option for sweetgreen customers who don't want to wait around for limited-time offers or individual rewards after multiple visits or transactions.

The Potential Upsides and Downsides of Sweetpass for Customers

When Sweetgreen first announced the arrival of Sweetpass, most people had one question—is it worth it? Let's look at some potential upsides and downsides for customers.

Sweetpass: The Free Loyalty Program

Sweetpass is a free loyalty program that rewards customers for their purchases and loyalty to the Sweetgreen brand. Customers can earn points on each purchase that can be redeemed for free meals and discounts. This free loyalty program is great for those who love Sweetgreen, but don't want to commit to a monthly subscription program.

Sweetpass+: A $10/Month Subscription Program

On the other hand, if you know you're already going to be dining at Sweetgreen regularly, then Sweetpass+ might make more sense. For $10/month, customers can get clipped tickets that are valid for $3 off each order. In addition to the discounts, members also receive priority customer support and delivery—a pretty sweet deal!

When considering whether or not a restaurant subscription program is worth it— like Sweetpass+—it really comes down to your own personal usage habits and preferences. If you eat at Sweetgreen often enough, then it might be worth giving it a try!

Will Sweetpass Be a Success? How Sweetgreen Could Improve the Program

You might be wondering whether Sweetgreen's the Sweetpass program will be a hit or miss. While it has potential, there are still some tweaks which could be made to make it more attractive to customers.

Customizable menu options

Though the idea of getting $3 off each time you order might sound great, customers want customizable menu options to choose from, with set price points. This would not only ensure that the discount is beneficial for both sides but also motivate customers to keep coming back for more.

Personalized discounts

Offering personalized discounts based on customer preferences and ordering history would allow Sweetgreen to gain insights into how their customers purchase meals. This type of analytics can help the company optimize customer experiences and drive loyalty and repeat purchases in the long run.

Subscription add-ons

Another idea for Sweetgreen is to add subscription add-ons that allow customers to get discounts on other products or services, such as apparel or catering. This would create additional value for customers and give them an incentive to sign up for the program.

Though Sweetgreen's Sweetpass program has potential, with its innovative approach of allowing customers access to discounted meals every day, there are still several areas where it could improve in order to build a stronger customer base and generate more recurring revenue for the business.

Final Thoughts

Sweetgreen's Sweetpass program is evidence that restaurant subscriptions may be the future of the food industry, as it attempts to generate recurring revenue in a competitive landscape. With its daily $3 off, $0 delivery fee, loyalty program, birthday treats, and menu exclusives, Sweetgreen's program has achieved success in ways other restaurants have not. However, it still remains to be seen whether or not this trend of restaurant subscriptions will be sustainable. Ultimately, the success of Sweetgreen's Sweetpass program—and of restaurant subscriptions in general—will depend on whether customers find the offers to be attractive enough to become repeat customers.

Inside Sweetgreen's Sweetpass: The Fast Casual Chain's Attempt at Generating Recurring Revenue

Inside Sweetgreen's Sweetpass: The Fast Casual Chain's Attempt at Generating Recurring Revenue
by
Soma Amir
by
Doron Segal
by
Tomer Molovinsky
by
Olivia Terenzio
by
Jessica Buckley
by
Ashley Rodriguez
May 18, 2023
TLDR

Have you ever been in one of those 'choose your own adventure' situations? That's how I felt when I was first presented with the idea of Sweetgreen's sweetpass. It's a subscription service created to help make dining at the fast casual chain easier—and, most importantly, more frequent.

But is it actually an innovation? Could this be the start of a new wave of restaurant subscriptions? Or is it simply another way for restaurants to get you to spend money? Let’s take a closer look at Sweetgreen’s sweetpass and see what it can do for you. In this article, we'll discuss what Sweetgreen's sweetpass has to offer and why it could revolutionize the fast-casual industry as we know it.

Sweetgreen Launches Sweetpass Subscription Program

As the restaurant industry continues to grapple with the pandemic, Sweetgreen is taking their game to the next level and exploring ways to generate recurring revenue. Enter Sweetpass, the fast casual chain's attempt at a subscription program.

With Sweetpass, you'll get rewards and birthday treats, menu exclusives, and more as a loyal customer—all for free. Take it a step further with Sweetpass+ for just $10 per month and you'll enjoy $3 off of your daily orders, priority support, and bonus delivery perks. That means you can score a $3 discount on meals every day for a month—a great deal that's sure to bring in repeat customers.

Sweetgreen is leading the pack with their innovative program—and now we wait to see how other chains jump on board!

How Sweetpass Works: $3 Off Daily, Free Delivery and Member Perks

Sweetgreen recently launched Sweetpass+, the restaurant chain's attempt at generating recurring revenue. It's a subscription program that costs only $10 per month and offers members $3 off orders each day, as well as free delivery once per month.

But that’s not all. Sweetpass+ members receive exclusive access to member-only perks, such as discounts on select items, early access to special offers and events, as well as invitations to Sweetgreen perks throughout the year. Once you have a Sweetpass+, you can use it to place orders at any of their participating locations in the U.S., making it easy to get your order quickly and conveniently.

So if you are looking for a way to enjoy your favorite Sweetgreen offerings without spending too much, then signing up for the Sweetpass+ subscription program could be right for you. Start your subscription today and enjoy all the benefits of being a Sweetpass+ member!

Why Restaurant Subscriptions Are a New Revenue Stream

Have you ever heard of a restaurant subscription? Believe it or not, you can now subscribe to your favorite restaurants. Sweetgreen's Sweetpass is trying to jump into the subscription game and they may be onto something—subscription models help restaurants ensure steady revenue and customer visits, while offering customers bonus experiences and rewards.

Subscriptions are a popular way for businesses to bring in consistent revenue. Subscription models combine recurring income with brand involvement from the customer, which helps to build loyalty. Restaurants are uniquely positioned for subscription models since their business model relies on regular customer visits.

With Sweetgreen's Sweetpass, customers can receive discounts on their orders, free delivery depending on order size, exclusive access to limited-edition menu items and more. This model allows customers to save money while also giving them additional incentives to keep coming back to the restaurant as opposed to competitors. Plus, having a subscription decreases the amount of time spent ordering since subscriptions keep track of customers’ preferences for them — letting them simply press "order" every time they want food delivered or pick-up from their favorite restaurant!

@halleykate You guys know I’m @sweetgreen biggest fan so I’m so excited about their new loyalty program sweetpass! #sweetgreen ♬ original sound - halley
Comparing Sweetpass to Other Restaurant Loyalty Programs

Let's compare Sweetpass to the loyalty programs of other fast-casual restaurants.

Sweetpass is a two-tiered model, so customers can choose which membership works best for them. At the base tier, customers pay a $9.99/month membership fee to get discounts (10% off orders over $20), rewards for orders, birthday treats and access to menu exclusives. Plus free shipping if you order delivery through sweetgreen's app.

At the top tier, New Appetite ($19.99/month), customers get all of the benefits of the base tier plus 20% off orders over $50, invitations to special events and more free shipping on app deliveries—so there are even more perks if you're willing to spend just a little bit extra each month.

Compared to other fast-casual loyalty programs like Chipotle's Chiptopia or Starbucks' loyalty program, where you have to wait for rewards after accumulated visits or purchases, Sweetpass' flat monthly fee promises immediate and ongoing rewards—making it an attractive option for sweetgreen customers who don't want to wait around for limited-time offers or individual rewards after multiple visits or transactions.

The Potential Upsides and Downsides of Sweetpass for Customers

When Sweetgreen first announced the arrival of Sweetpass, most people had one question—is it worth it? Let's look at some potential upsides and downsides for customers.

Sweetpass: The Free Loyalty Program

Sweetpass is a free loyalty program that rewards customers for their purchases and loyalty to the Sweetgreen brand. Customers can earn points on each purchase that can be redeemed for free meals and discounts. This free loyalty program is great for those who love Sweetgreen, but don't want to commit to a monthly subscription program.

Sweetpass+: A $10/Month Subscription Program

On the other hand, if you know you're already going to be dining at Sweetgreen regularly, then Sweetpass+ might make more sense. For $10/month, customers can get clipped tickets that are valid for $3 off each order. In addition to the discounts, members also receive priority customer support and delivery—a pretty sweet deal!

When considering whether or not a restaurant subscription program is worth it— like Sweetpass+—it really comes down to your own personal usage habits and preferences. If you eat at Sweetgreen often enough, then it might be worth giving it a try!

Will Sweetpass Be a Success? How Sweetgreen Could Improve the Program

You might be wondering whether Sweetgreen's the Sweetpass program will be a hit or miss. While it has potential, there are still some tweaks which could be made to make it more attractive to customers.

Customizable menu options

Though the idea of getting $3 off each time you order might sound great, customers want customizable menu options to choose from, with set price points. This would not only ensure that the discount is beneficial for both sides but also motivate customers to keep coming back for more.

Personalized discounts

Offering personalized discounts based on customer preferences and ordering history would allow Sweetgreen to gain insights into how their customers purchase meals. This type of analytics can help the company optimize customer experiences and drive loyalty and repeat purchases in the long run.

Subscription add-ons

Another idea for Sweetgreen is to add subscription add-ons that allow customers to get discounts on other products or services, such as apparel or catering. This would create additional value for customers and give them an incentive to sign up for the program.

Though Sweetgreen's Sweetpass program has potential, with its innovative approach of allowing customers access to discounted meals every day, there are still several areas where it could improve in order to build a stronger customer base and generate more recurring revenue for the business.

Final Thoughts

Sweetgreen's Sweetpass program is evidence that restaurant subscriptions may be the future of the food industry, as it attempts to generate recurring revenue in a competitive landscape. With its daily $3 off, $0 delivery fee, loyalty program, birthday treats, and menu exclusives, Sweetgreen's program has achieved success in ways other restaurants have not. However, it still remains to be seen whether or not this trend of restaurant subscriptions will be sustainable. Ultimately, the success of Sweetgreen's Sweetpass program—and of restaurant subscriptions in general—will depend on whether customers find the offers to be attractive enough to become repeat customers.

Soma Amir

About the author

Doron Segal

About the author

Hey I'm Doron, the co-founder & CTO of Per Diem — a mobile app platform for restaurants. I'm also a dad and a husband. I love to travel and meet new people.I love creating things, and see people using the stuff I built.Prior to Per Diem I worked at Saildrone, OpenTable, Apple, Beats Music, Siemens.

Tomer Molovinsky

About the author

A second time founder with a passion for building products at the intersection of hospitality and technology. I've had the pleasure of launching reservation systems, mobile payment solutions, and loyalty programs at OpenTable and Resy, and witnessed how operators were losing a direct connection with their customers online. We built Per Diem to strengthen the relationships that businesses have with those customers, and to ensure that local businesses can thrive in today's economy.

Olivia Terenzio

About the author

Jessica Buckley

About the author

Ashley Rodriguez

About the author

Ashley is a freelance writer and podcast producer based in Madison, Wisconsin. She hosts a podcast called Boss Barista and writes an accompanying newsletter with full transcripts of each episode and articles about coffee and restaurant work. You can check out her work here (ashleyrodriguez.work/).

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