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How Restaurants Can Win More Office Orders and Boost Weekday Sales

How Restaurants Can Win More Office Orders and Boost Weekday Sales

TLDR

Some restaurants fear slow weekdays, but office group ordering can turn those quiet hours into your most reliable stream of sales. Workers gather for shared meals throughout the week, especially from Monday to Thursday when foot traffic on the street drops. When your restaurant becomes the place an office team trusts for these meals, you unlock a steady pattern of orders that fill your kitchen with predictable volume. This guide explains how to place your brand in front of office teams and how to help them choose you again each time they plan a shared lunch.

Why Office Group Ordering Creates High Value For Restaurants

Corporate catering and office meals are not a side channel anymore. The global office lunch delivery market is valued at around $10.5 billion in 2024 and is projected to reach $18.2 billion by 2033, with solid growth across that period. At the same time, the global corporate catering segment is estimated at $54.2 billion in 2024 and is forecasted to reach $94.8 billion by 2033. Office buildings are one of the fastest-growing parts of that market, especially in dense business districts.

For your restaurant, office group orders bring a few very specific benefits:

  • Higher average order size compared with single guest tickets

  • Clearer planning, since many office teams book in advance

  • Lower marketing cost for repeat orders once a team trusts you

  • Strong word of mouth inside a company, which can spread across multiple departments and floors

Instead of chasing hundreds of individual diners, you are nurturing a smaller pool of organizers and office managers who control frequent purchases. That is why it is worth building a focused plan only for this audience.

How To Get Your Brand In Front Of Office Teams

Your first task is awareness. Office teams must see your name, understand that you handle groups, and feel confident that your food travels well. This starts close to home, then expands into the digital spaces where office workers make quick decisions.

Start With The Office Zones Around You

Look at the buildings within a short, reliable delivery radius. These are the offices you can serve with consistent quality. Walk that area during peak hours, observe the flow of workers, and pay attention to entrances, pickup points, and shared spaces. It gives you a true sense of how people move and gather during the workday.

Once you identify the high traffic clusters, introduce your brand in a friendly, human way. A short visit to reception with a simple menu sheet and a clear office offer can open doors. Reception teams often know who handles food orders and are willing to point you to the right person if you ask politely and keep it brief.

Use Simple Printed Material That Speaks To Their Needs

Printed flyers still work inside office environments because they stay visible in break rooms, kitchens, and elevator areas. The key is clarity. One sheet that shows your top group options, a clean price range, and one link for ordering is enough. Add a helpful first-time incentive for office orders and a small QR code that takes them directly to your group ordering page.

Deliver these only to buildings that match your delivery radius. A few well-placed flyers are far better than stacks spread at random.

Build A Clear Social Presence For Office Meals

Office workers often decide on meals quickly, frequently while scrolling through their devices during short breaks. If your social pages make group ordering look easy, you gain visibility naturally.

On Instagram and Facebook, show real photos of neatly prepared group orders, sorted, labeled and ready to go. Keep captions direct. People should instantly understand that your restaurant handles team lunches and can manage dietary needs.

LinkedIn is even more valuable for reaching office decision makers. A steady stream of posts showcasing weekly office menu ideas, sample packs, and simple ordering steps helps your brand feel reliable and prepared. You can also connect with local office managers, coworking leads and HR teams. These relationships often turn into recurring orders once they see you as a dependable option.

Create Strong First Order Offers That Encourage Trials

Office teams tend to stick with the same few places until a clear reason pushes them to try something new. A generous yet controlled first order offer helps you break into that routine. A solid discount on the first shared order above a realistic spend can spark interest quickly.

Add extra motivation for the organizer. Store credit for the person who coordinates the order creates personal goodwill. If you use Per Diem web ordering, you can also let the organizer earn loyalty points or rewards from the first visit. These small touches help the office choose you without hesitation, because the value is obvious and the ordering flow is simple.

Build A Small Network Of Office Contacts

Behind most office food decisions, there is one person who keeps everything moving. This might be an assistant, an office manager, or the most organized person in the group. Once you identify these contacts, treat them as partners.

Include a small note in every office delivery inviting the organizer to join your office list. Ask for their name, role, and preferred contact time. Keep communication short and helpful. A weekly message with new office-friendly packs, popular days to order, and seasonal menu ideas is enough to stay top of mind without feeling intrusive.

You are not collecting a massive email list. You are building a focused network of high-value contacts who will place many orders across the year.

Launch your web ordering today. Make office orders simple with a clear online flow.

How To Become Their First Choice For Every Group Order

Once an office discovers you, the next step is to make ordering from you feel so smooth that switching to another place feels like extra work. This part is where you turn visibility into a habit. Office teams value clarity, predictability, and ease far more than flashy promotions. If you can deliver that experience from the first order onward, you will win consistent repeat business.

Offer Clear And Ready To Use Office Packs

Office teams love anything that removes decision stress. A preset pack gives them a complete, ready-to-order solution without the effort of choosing twenty individual items. Create a few packs sized for real team use. A ten-person salad pack, a 15-person mixed lunch box set or a simple protein and sides combo works well.

Keep the descriptions short and show exactly what each pack includes. A team should be able to say yes in seconds. Make add-ons simple, too. Drinks, a dessert bundle or extra proteins should be easy to include without slowing the order down.

When your packs feel ready to go, organizers see you as the safe choice for rushed days or last-minute meetings.

Use An Easy Shared Ordering Link

Shared ordering removes one of the biggest pain points for teams. Instead of one person collecting everyone’s choices in a long chat thread, each person picks their own meal through a single link. The organizer gets one clean order with names and dietary tags already sorted.

If you use Per Diem group ordering, this step becomes very quick. One link is shared, each person selects their meal, and the system produces one organized ticket. That clear flow matters more than anything else because it removes all the friction that usually slows offices down.

When teams experience this once, they will want the same process again because it saves them time and avoids mistakes.

Make Packaging Office Friendly And Labeled Clearly

The moment an office opens the delivery bag can decide if they reorder from you. Neatly packed food that is easy to distribute creates instant trust. Label each dish with the person’s name and dietary notes. Use simple trays or boxes that sit easily on a meeting table. Add cutlery, napkins and a trash bag so the team does not need to search for supplies.

This small level of care turns a regular order into a smooth office moment. The organizer looks good in front of their team, and they will remember that feeling when planning the next lunch.

Build Corporate Pricing That Feels Fair And Rewarding

A tiered discount structure helps office teams place larger and more frequent orders. Keep the tiers realistic for groups of 10 to 20 people. For example, a noticeable discount for orders above a certain amount and a slightly higher discount above the next threshold.

The goal is not to reduce your margins. It is to reward teams that order from you often and to show them that you understand their needs. A clear pricing structure also makes it easier for office managers to get internal approvals.

Share A Weekly Office Menu Calendar

Predictability is powerful. If teams know your offerings before the week begins, they can plan their orders early and avoid last-minute stress. A simple weekly message sent by email or WhatsApp works well. Include a short list of specials, rotating packs, and any seasonal choices.

People love having a small calendar to reference. It saves them from searching and gives you a recurring moment to stay top of mind. Over time, many offices build their routine around these weekly notes.

Start attracting office teams now. Set up your group ordering in minutes.

Final Thoughts 

Office group ordering rewards restaurants that focus on clarity, comfort, and trust. When teams feel that your food arrives on time, travels well, and takes pressure off the person who organizes the meal, they begin to rely on you without hesitation. The strongest results come from showing up where they already are, giving them an easy first experience, and then removing small pains from every order that follows. With the right approach, the slowest days of the week can turn into your most dependable ones. Office teams value consistency, and once they find it with you, they tend to stay with you for a long time.

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