As a restaurant owner, you're always looking for new and innovative ways to market your business. You may have tried Facebook marketing, Google AdWords, and maybe even email marketing. But have you considered using push notifications?
Push notifications are a great way to reach out to your customers, and they offer a number of benefits that other forms of marketing don't. In this post, we'll discuss the benefits of push notifications and how you can use them to improve your restaurant's marketing strategy.
What Are Push Notifications?
If you're like most people, you're probably familiar with push notifications from your phone. You know, those little messages that pop up on your screen even when you're not using the app? They can be annoying, but they're also incredibly effective.
In fact, studies have shown that push notifications are more effective than emails or text messages when it comes to marketing. That's because they're timely and relevant, and they deliver information that customers actually want to know.
If you're not using push notifications as part of your restaurant marketing mix, you're missing out on a powerful tool that can help you connect with customers and deliver important information in a timely and relevant way.
How Do Push Notifications Work?
Push notifications are a way to engage your mobile app users with relevant content. When a user registers for your app, they're asked if they'd like to receive notifications, and the opt-in rate for iPhone app users is about 50%. Once they opt-in to receive push notifications, you can send them targeted messages based on their interests and behavior.
Push notifications are most effective when sent at the right time to the right users. Timing is everything when it comes to engaging customers. If you send a notification when they're not actively using your app, they're likely to ignore it. But if you can catch them at the right moment, you'll have their attention and can deliver a message that's relevant to what they're doing.
Push notifications are a great way to boost in-app conversion rates and user engagement. They're also an essential part of any restaurant marketing mix. If you're not using them, you're missing out on a big opportunity to reach your customers.
The Benefits of Push Notifications for Restaurants
If you're not using push notifications as part of your restaurant marketing mix, you're missing out on a powerful tool that can help you drive repeat business and loyalty among your guests. Here are some of the benefits of using push notifications at your restaurant:
-Push notifications supercharge loyalty programs and drive repeat business
-Push notifications reduce third-party delivery costs
-Push notifications can deliver authentically personalized mobile engagement
-Push notifications can offer discounts for lapsed customers, or an offer to come in for a meal that will elevate them to the next level of loyalty rewards.
-When sent at peak dining times, push notifications can be the deciding factor between whether a guest chooses to eat at your restaurant, or somewhere else.
Mobile app push notifications convert better than SMS
Mobile app push notifications convert far better than SMS, and it helps that mobile apps generate 3X the conversion rates when compared to mobile websites. More than two-thirds of consumers say they opt-out of SMS marketing campaigns because they find them annoying.
Push notifications, on the other hand, drive levels of customer loyalty, revenue and lifetime value that is nearly impossible for SMS to deliver. And using geolocation, push notifications can be sent directly to guests’ mobile devices when they enter a certain radius of a restaurant’s physical location.
So if you’re looking to add a new marketing channel that will actually drive results, look no further than launching your own mobile app with push notifications.
Tips for Getting Started With Push Notifications
Adding push notifications to your restaurant marketing mix is essential for any omnichannel marketing strategy. Here are a few tips to get you started:
1. Keep it personal. You're more likely to get your customers' attention if you address them by name and use personal pronouns like "you" and "your."
2. Offer something of value. Whether it's a discount, a freebie, or just some helpful information, make sure your push notification provides value to your customers.
3. Be timely. Sending out a push notification at the right time can make all the difference. Make sure you consider your customers' time zones when scheduling your notifications.
4. Keep it short and sweet. No one wants to read a novel on their phone, so keep your push notifications concise and to the point.
5. Use images and emojis. Adding an emoji or an image can help grab your customers' attention and make your notification more visually appealing.
There are plenty of benefits to adding push notifications to your restaurant marketing mix, but we've just scratched the surface. If you're looking for a way to improve customer loyalty and conversions, you can't go wrong with push notifications.
And if you're worried about annoying your customers, don't be. When used correctly, push notifications are an essential part of providing a superior user experience.