Web Ordering for Square Merchants: All-in-One Platform with Loyalty Built In

TLDR

If you are a Square merchant, you have likely wished for a way to keep every part of your online ordering in one place. Managing app orders in one system, web orders in another, loyalty in a separate tool, and marketing somewhere else can take more time than it should. It can also make it harder to keep your offers consistent and your customers engaged.

Per Diem Web Ordering removes that problem by bringing all of it into one connected platform. From a single dashboard, Square merchants can manage every part of online orders without jumping between five different tools. It is built to simplify your operations and help you turn new visitors into loyal customers with less effort and better results.

Here's what you will get with Per Diem Online Ordering:

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A Square Online Ordering Platform That Works as One

Running online ordering often means dealing with disconnected systems, and that’s why a lot of cafes only do in-store. One platform handles website orders, another processes app sales, loyalty sits in its own tool, and delivery runs on other third-party sites. This patchwork setup can slow down service, make menu updates harder, and create gaps in customer communication.

Per Diem Web Ordering replaces that complexity with a single connected platform built for Square merchants. Your menu, pricing, and availability stay consistent across every ordering channel, so customers always see accurate information no matter where they place their order.

Real-Time Menu and Order Sync

Any change you make in your Square POS, such as adding a new menu item, adjusting a price, or updating availability, appears instantly in your online ordering system. Orders from your website and app feed directly into your Square POS, keeping your front-of-house and kitchen teams aligned without extra steps.

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Loyalty Rewards Built Into Web Ordering

Many restaurants offer loyalty programs, but they are often only available in the app. We see this with many of our own customers who run offers and rewards through their app but leave the web side out. This creates a missed opportunity, as customers ordering through the website do not get the same incentives, which can make it harder to build consistent ordering habits.

Our online ordering changes that by bringing Square Loyalty to the web ordering experience. Now, whether customers order from the app or the website, they can earn points, check their balance, and redeem rewards without any extra steps.

Why Loyalty Matters

Square’s Future of Commerce Report states, “83 percent of restaurant leaders say loyalty programs boost basket size and repeat visits.” When loyalty is available on both web and app orders, more customers participate, which strengthens relationships and keeps them coming back.

Simple Redemption Process

The checkout flow includes an easy option for customers to use their points toward a purchase, either online or in-store. This convenience encourages them to redeem rewards and then return to earn more, turning one-time visitors into regulars.

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Consistent Marketing Across Web and App

When your marketing tools are separated from your ordering systems, promotions can become inconsistent. Customers might see one offer in the app and a different one on the website, or they might miss the promotion entirely if it is not set up in every system.

Per Diem Web Ordering integrates with Square Loyalty, allowing you to launch a single campaign that appears in both web and app ordering channels at the same time.

Centralized Campaign Creation

From your Per Diem dashboard, you can set up push notifications, subscriptions, limited-time promotions, or Square automated coupon campaigns that reach every online customer. This ensures that your messaging is consistent and that no platform is left out.

Time Saved on Repetitive Tasks

Because you do not need to duplicate promotions across multiple systems, campaigns can be planned and launched in less time, giving you more freedom to focus on customer service and daily operations.

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Delivery, Pickup, and Dine-In from One Platform

Handling delivery, pickup, and dine-in through different systems is messy. Orders get scattered, your team wastes time switching between tools, and you end up paying high fees to outside companies without even knowing your customers. Bringing all order types into your web platform keeps everything in one place, helps you keep more of each sale, and lets you control the entire customer experience.

Stop Losing 20 to 30 Percent to Commissions

If you run delivery only through DoorDash or Uber Eats, you are handing over a big slice of every sale, sometimes as high as 20 to 30 percent. That money should stay in your business where it can be reinvested in staff, marketing, or better ingredients. When customers place orders directly with you, every dollar spent stays with your restaurant. Over time, this can add up to thousands of dollars in savings that strengthen your bottom line.

Own the Customer Relationship

Third-party platforms keep the customer data for themselves, which means you cannot add those customers to your loyalty program or send them targeted offers. When orders come through your own web platform, you own the information, can track ordering habits, and can reach out to customers directly. This is how you turn a one-time buyer into a regular customer.

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A Complete Customer Journey on the Web

Web ordering should not just be a place to take payments. With Per Diem, it becomes a complete customer journey that helps you attract new visitors, convert them into paying customers, and keep them coming back.

Easy to Find and Share

Your ordering page is optimized for search engines, so potential customers can find it easily when looking for your restaurant online. It is also simple to share the link on social media, through email, or in a text message. Many Per Diem merchants regularly include their ordering link in newsletters or social posts, making it effortless for customers to place an order.

Smooth Checkout Experience

The ordering process is quick and clear, with your branding and menu front and center. This familiar look builds trust and encourages customers to complete their order without hesitation.

Turning First-Time Visitors into Regulars

From the moment someone visits your web ordering page, they see prompts for your app and loyalty program. It is similar to how Instagram reminds browser users about its app to drive them there. These small, consistent nudges help turn casual web visitors into loyal app users who order again and again.

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Works on Any Device

Not all customers order in the same way. Some prefer using their phone, while others order from a laptop or desktop at work or home. Your Web Ordering works smoothly on both mobile and desktop, giving customers a consistent experience no matter where they are.

Mobile-Friendly for On-the-Go Orders

The mobile version is built for quick ordering with easy navigation and clear buttons, making it ideal for busy customers who want to place an order in seconds.

Desktop Experience for Larger Orders

Some customers prefer browsing your full menu on a larger screen before placing a group order or planning a family meal. The desktop version delivers the same accuracy and ease of use while allowing more space to explore your offerings.

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Built for Square Merchants of All Sizes

Per Diem Online Ordering is designed for a wide range of businesses that run on Square. From coffee shops to full-service restaurants, bakeries to food trucks, the platform is flexible enough to meet different needs while keeping operations simple.

Perfect for Loyalty-Driven Businesses

If you already use Square Loyalty, adding it to your web ordering is a natural next step. Customers will immediately see the benefits, and your rewards program will become more visible.

Ideal for Operators Who Value Time

Managing multiple tools takes energy away from customer service and daily operations. By bringing everything together in one dashboard, Per Diem helps you focus on running your business instead of managing software.

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Get Started with Per Diem Web Ordering

For Square merchants, web ordering is included with the Per Diem app plan and can be activated directly from your dashboard. Existing users can switch it on in a few clicks, and new merchants can sign up to start offering loyalty-powered orders right away.

Adding web ordering to your plan means every order channel works together, your loyalty program reaches more customers, and promotions stay consistent. It is a simple change that can improve how smoothly your day runs and how often customers order from you.

Activate web ordering today and give your customers a better way to order from you, wherever they are.

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