TLDR

According to Cordial’s research, 75% of Gen Z, 86% of Millennials, 72% of Gen X, and 44% of Boomers say they are more likely to use a loyalty program if the brand has a mobile app.

With this in mind, you want your restaurant's mobile app to enhance your loyalty program. With the right features, your app can build lasting relationships through engaging experiences. Modernize your approach with creative and in-demand loyalty features. Meet customers where they are - on their phones. Surprise and delight them there. An app that facilitates loyalty can increase retention, build advocacy, and drive revenue. But it takes more than points and punch cards. Make it fun. Turn loyalty into a journey, not a chore. With the right app partner, you can build loyalty that goes beyond transactions.

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Why the Lumpia Company Needs a Better Loyalty App

Established back in 2015, Lumpia Company has its roots in the Filipino cooking of founder Alex Retodo's mother though with some innovative flavor twists that have made lumpia like the Bacon Cheeseburger Lumpia a crowd favorite.

Enhanced Customer Engagement Through Gamification

The Lumpia Company’s current app lacks innovative features like gamification that could significantly boost customer engagement. By integrating fun and interactive game-like elements into their loyalty program, The Lumpia Company can motivate customers to engage more frequently with their app and brand. Customers today want a unique and entertaining experience with brands, and gamification is an excellent way to achieve that.

Improved Retention and Loyalty

An advanced loyalty app with rewards like surprise gifts, double points days and tiered programs based on purchase frequency or amounts spent can dramatically improve customer retention rates. When customers feel appreciated and receive meaningful rewards, they become more loyal to the brand. The Lumpia Company needs to revamp their current basic loyalty program to an interactive one with surprise and delight features as well as tiered rewards to achieve higher retention and loyalty.

Reaching Younger Generations

Millennials and Gen Z make up a large portion of today's customer base, and these generations highly value technology and innovation. An advanced, feature-rich loyalty app is essential to resonate with these younger diners and stay ahead of competitors. According to research by Square, over 75% of diners want loyalty programs that offer exclusive deals and discounts. The Lumpia Company must meet these expectations to reach new generations of diners.

Increased Visibility and Competitive Advantage

A well-designed loyalty app provides The Lumpia Company increased visibility and a competitive advantage. Customers today discover restaurants through apps and an engaging loyalty program gives the brand more opportunities to connect with diners and stay top-of-mind. The Lumpia Company can gain a competitive edge in the US by offering customers an innovative app experience that competitors lack.

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Innovative Loyalty Features to Enhance Customer Experience

To boost customer loyalty through an app, The Lumpia Company should integrate innovative features that go beyond traditional point systems. An engaging loyalty program delivers experiences over physical rewards. Features like gamification, exclusive access, and referral programs build emotional connections with customers.

Gamification

The Lumpia Company can introduce gaming elements like spin the wheel to make the loyalty experience fun and interactive. Moreover, their app can offer challenges like “Buy 5 lumpia get 1 free” or “Refer a friend to get a free appetizer.” Completing these challenges unlocks badges and levels up customers, giving them a sense of progress and accomplishment.

Exclusive Access

By offering exclusive perks and experiences, The Lumpia Company can make customers feel valued and part of an inner circle. Their app can provide early access to new menu items, invites to tasting events through push notifications, and sneak peeks of seasonal lumpia flavors. Giving customers a “first taste” of what’s new and upcoming fosters anticipation and word-of-mouth marketing.

Referral Programs

A well-designed referral program amplifies word-of-mouth marketing through customers. The restaurant can offer app users referral codes to share with friends and family. For each new customer who downloads the app and makes a purchase using the code, both the referrer and the new user earn rewards like free lumpia, discounts, or credits. This encourages customers to spread the word about The Lumpia Company to their networks.

By integrating innovative features into their loyalty app, The Lumpia Company can transform the customer experience, build brand loyalty, and gain a competitive advantage. An engaging loyalty program focused on experiences, exclusivity, and community will resonate more with modern customers than a traditional points-based system alone.

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How Integrating with Per Diem Can Revolutionize Loyalty for the Lumpia Company

Integrating with Per Diem’s loyalty platform can transform the way The Lumpia Company engages its customers. By leveraging the app's innovative features, The Lumpia Company can gain valuable customer insights, increase engagement, and drive repeat business.

Gain Valuable Customer Insights

Per Diem seamlessly tracks all customer transactions, providing visibility into spending habits and preferences. The Lumpia Company can analyze trends to determine which menu items and specials resonate most with customers. They can also identify their highest-value and most loyal customers to target promotions. These insights enable The Lumpia Company to tailor their offerings and marketing to match customer interests.

Increase Customer Engagement through Gamification

Per Diem’s spin the wheel feature tap into customers’ psychological motivations, making the loyalty program entertaining and habit-forming. Customers can earn points while making purchases, and engaging with the brand on social media. These gaming elements encourage customers to actively participate in the program and frequently visit The Lumpia Company.

Drive Repeat Business

An integrated loyalty program is proven to increase customer lifetime value. Per Diem makes it easy for The Lumpia Company to offer rewards like free food, discounts, and exclusive experiences to loyal customers. Customers will return again and again to earn and redeem rewards. Seamless integration with Square POS also allows customers to easily check their points balance, redeem rewards, and pay using their stored card with a quick scan or tap of their mobile wallet. The frictionless experience gives customers an incentive to choose The Lumpia Company over competitors.

By leveraging Per Diem loyalty program, The Lumpia Company can gain valuable customer insights, boost engagement, and increase repeat business. An integrated loyalty program is a win-win, providing benefits to both the restaurant and its customers.

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Final Thoughts

Through an innovative, gamified loyalty app integrated with Square POS, the famous Filipino chain can revamp their customer experience. Partnering with a modern white-label ordering platform developer enables you to offer creative rewards and interactions that delight patrons. A feature-rich app builds lasting engagement and satisfaction. By understanding your customers' needs and desires, you can design an app that encourages purchases and cultivates true fans. The possibilities are endless when you utilize technology thoughtfully. Loyalty programs are evolving - it's time to meet your customers where they are. With the right app, you can make every visit feel special.

To learn how to create your own Robin Hood-style referral program, read our blog.

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