August Product Roundup: Your All-in-One Square Solution Just Got Smarter

TLDR

For restaurants, the first touchpoint with many guests is online. Someone finds your website, places an order, and then disappears, never coming back. Others walk into your dining room and wait for service, even though a faster and smoother way to order could make their visit better. In August, we focused on improving both aspects of that experience. We introduced web ordering with Square Loyalty to capture those first-time visitors and guide them toward becoming regulars. We also launched Order and Pay with QR codes to help guests order with ease inside your restaurant while giving your staff more time to focus on hospitality. And to round out the month, we added support for Square Automated Coupons, giving you one more way to reward and retain customers with less effort.

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Web Ordering: Capture First-Time Visitors and Build Loyalty

Building Loyalty From the First Order

Most online orders begin on a restaurant’s website, but too often they end there. With Per Diem Web Ordering, those first-time visitors can now be connected to your loyalty program immediately. Every order placed through your site links with Square Loyalty, so points and rewards start from day one. This ensures that customers see value from the beginning, which makes them more likely to return. Web ordering is also integrated with third-party delivery platforms, so instead of pushing customers to place orders through platforms like DoorDash, you can direct them to your own channel. That way, the order stays fully yours and builds loyalty with your brand instead of someone else’s.

Creating a Natural Funnel Into Your App

The experience does not stop at the website. After placing an order online, guests are prompted to download your branded app for exclusive perks like and member-only rewards. Web ordering brings them in, and your app keeps them engaged over time. This flow helps you turn casual visitors into repeat customers without relying on heavy marketing spend.

What’s Coming Next

We are preparing to add even more features to web ordering, including store credit, banners, and eGift cards. These updates will give your guests a consistent experience across both web and app while making it easier for you to run loyalty programs across multiple locations.

Turn one-time visitors into long-term regulars. Sign up for Per Diem Web Ordering today and start capturing loyalty from the very first order.

Order and Pay with QR Codes: A Better In-Store Experience

Faster Ordering and Table Turns

Guests who choose to dine in often want the same ease they enjoy when ordering online. With Order and Pay using QR codes, each table gets its own code that connects directly to your live Square menu. Guests can scan, browse, and place orders straight from their phones. Every change you make in Square syncs instantly, so there are no outdated items or mistakes. This speeds up the ordering process, reduces staff workload, and helps you serve more guests. Restaurants using QR ordering see tables turning up to 15 percent faster, which means more revenue without ever making guests feel rushed.

Smarter Service and More Reviews

QR ordering also frees up your staff to focus on hospitality. Instead of spending extra time taking orders and handling payments, they can spend more time engaging with customers at the table. On top of that, every completed order gives you the chance to request feedback or encourage a Google review. More reviews strengthen your reputation and help your restaurant appear higher in local searches, which makes it easier for new customers to find you.

Make in-store dining smoother for both guests and staff. Learn more about Order and Pay with QR codes and see how it fits your restaurant.

Square Automated Coupons: More Flexibility in Promotions

Another Way to Reward Guests

Last month, we also launched support for Square Automated Coupons in the app. Until now, merchants have used Per Diem’s coupon system to run discounts and special offers. With this update, you can also choose to use Square’s automated option, which sends unique codes directly to each customer by email.

Why It Matters

Square Automated Coupons are a simple way to reach customers without extra work. The codes are unique for each customer and delivered automatically, which saves time and makes it easier to run targeted promotions. Whether you prefer the flexibility of Per Diem’s coupons or the automation of Square’s system, you now have both choices available in your app.

You can find step-by-step instructions for setting up Square Automated Coupons in our Help Center.

Final Thoughts

Web Ordering captures new visitors on your site and connects every order with Square Loyalty. Order and Pay with QR codes improves the in-store flow, giving guests faster service and staff more time for hospitality. Square Automated Coupons add flexibility, so you can run promotions in the way that works best for you.

Per Diem brings all of this together in one solution built for restaurants that want chain-level tools without chain-level costs.